Platform looks to disrupt social commerce and influencer compensation model with cryptocurrency
Revolutionary virtual styling solution Style.me continues to redefine and reshape the fashion e-commerce landscape. Having launched its breakthrough Styling & Fit Solution, the brand’s next phase will focus on disrupting the ecosystem of social influence, specifically impacting incentives and broadening access to compensation to all users via Me Token. Blockchain-based Me Token is the cryptocurrency solution that will connect and reward the activities of shoppers, influencers and brands in a straightforward manner. Style.me’s Social Commerce App will be the inaugural platform to integrate the Me Token economy, with its Token launching today, July 23rd 2018.
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“Tokenized social commerce is the more effective way to build a decentralized community that gives back users ownership and privacy of their social media data,” said Rufus Parkinson, Me Token co-founder and Style.me CEO. “It also streamlines the shopper’s discovery experience & path to purchase, that strengthens the relationship between consumers, content creators and brands.”
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Style.me’s core functionality is a social discovery feed of inspiring, user-generated and shoppable fashion and style content curated to meet a user’s personal preferences. Unlike other social media platforms, the decentralized model allows users to own, control their data and share the monetization within the platform. The playing field has been leveled; since there is no requirement for a certain threshold or follower count to earn income, both established and aspiring influencers will be able to monetize high-quality content.
In addition to shoppable content on Style.me, consumers can also use the Me Token in exchange for custom and micro-services, such as styling advice from influencers, that can also incorporate Style.me’s patented fitting room technology. In this way, the token economy offers every content creator a variety of avenues to grow and engage their audiences, while providing users the chance to easily build connections with their favorite influencers.
