IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta
Global Brands Will Benefit from Increased Transparency When Advertising on Facebook and Instagram Feed and Reels
Integral Ad Science, a leading…
The DoubleVerify platform extends brand safety and suitability to Facebook and Instagram feeds
For the first time, global brands will benefit from DV’s industry-leading, AI-powered classification technology to gain transparency into Facebook and…
DoubleVerify Expands Brand Safety and Suitability Measurement to YouTube Shorts
Global brands will now benefit from DV’s industry-leading brand reputation protection across YouTube Shorts inventory
DoubleVerify, a leading…
In AI’s Wild West, Brand Safety Comes First
Talking to marketers at this point is rather like the Distracted Boyfriend meme: they’re watching AI walk down the street, as the Metaverse looks on.…
Loop Media Partners With AssemblyAI To Launch Its AI-Powered Brand Safety Solution
Loop Media, a leading provider of streaming television media solutions for businesses, has introduced an advanced brand safety layer to safeguard…
Comcast Advertising Finds That in Light of Growing Focus on Brand Safety and Transparency,…
Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content
Despite…
Nova Launches Brandguard and BrandGPT to Bring Brand Safety to Generative AI
Nova, a leader in automated revenue generation using generative AI, is announcing the beta availability of Brandguard, and BrandGPT.
BrandGPT is…
GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV
Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis…
TikTok & DoubleVerify Expand Their Partnership to Provide Post-campaign Brand Safety and…
DV now provides transparency into brand alignment with user-generated videos on TikTok
DoubleVerify (“DV”), a leading software platform for…
Zefr launches Brand Safety and Suitability Reporting (BSRP) on YouTube, Providing Advertisers With…
Zefr's measurement product on YouTube reinforces the industry commitment towards media responsibility
Zefr announced the general availability of its…