Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it has signed a renewal agreement with Minute…

Comscore, a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1…

Conviva, the Continuous Measurement Analytics platform for streaming media, announces it will unveil a streaming audience measurement standard to be…

NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that enables…

Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada. In this…

Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to…

Hi Dr. Azizi, welcome to AIThority Interview Series. Tell us about your journey in this space and how you started at TheMIL. I have always had a…

Global data science consultancy Ekimetrics announced its participation in TikTok's Media Mix Modeling Program amongst a select group of companies.…

Stirista, the leader in data-driven SaaS marketing solutions, revealed the major findings from its Access B2B Marketing and Media Survey conducted in…

The rise of digital platforms for marketing communications has completely transformed the media monitoring landscape in recent years. With print,…