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Slack Extends Its Collaboration to Now Include Email

At the Frontiers Conference in San Francisco, Slack announced a number of enhancements including extending collaboration to professionals who want to use email instead of Slack for office communication.

Before Slack, most professionals were leveraging email to share files and to collaborate, a habit that Slack thinks is difficult to break. The company states that although email is a great channel for specific types of communication, it was never really developed as an end-to-end communication tool. The company admits that even when the email is a ubiquitous medium, it is leaving no stone unturned to replace the same.

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But Andy Pflaum, director of project management at Slack says, “rather than fight those folks, Slack decided to make it easier to include them with a new email and calendar bridge that enables team members who might not have made the leap to Slack to continue to be kept in the loop.”

What is Slack Doing?

Users that do not wish to open Slack, will get the thread on their email, as preferred by them. Earlier in April, Slack announced tighter integration between Slack-Outlook calendar-email & Slack-Google calendar-Gmail. Pflaum says that” the company is trying to take that email and calendar bridge idea one step further.”

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The best part is that users won’t get multiple emails for Slack notifications – the email will be a bundled thread of several messages posted on Slack for the user.

According to Pflaum, at this point, the recipient has two options to respond –

  1. Clicking on the Slack button embedded in the email which opens Slack on which the user can respond
  2. Replying to that email, the response for which goes will automatically go to Slack

The former option will open the Slack Messenger and is a smarter way for users to try the functionality, however, the company’s director of project management asserts that this is not necessarily the intention.

Ultimately,  the main goal of this new feature is to respond to a certain number of people who would want to stick with email for their office communication.

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