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Syntax Appoints New CEO of Syntax Asia to Drive Growing Global Operations

Renowned SAP and IT consulting expert, Dr. Haihong Xin, joins Syntax’ Executive Leadership team as head of its Asiaregion

Syntax, a global managed cloud provider for mission-critical applications, announced Dr. Haihong Xin as CEO of Syntax Asia. With more than two decades of SAP and IT consulting experience throughout the APAC region, Dr. Xin joins Syntax at a pivotal time of accelerated growth in Asia, where it has already established a 15-year legacy of helping customers meet their global business needs through best-in-class technology solutions and services.

Syntax Asia is trusted by enterprises expanding their APAC business to pair the convenience and flexibility of the cloud with the reliability of ERP solutions. The company’s services include system, network and client IT setup, solution design and architecture, security and compliance audits, Application Management Services (AMS), Managed and Client Services, SAP consulting and more.

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“As Asia continues to grow as a hub of innovation, global companies need an IT partner that understands both their business’ goals and industry best practices, as well as the nuances of the market,” said Christian Primeau, Global CEO of Syntax. “In addition to his vast experience, Dr. Xin is notoriously relentless in his commitment to providing customers the best possible solutions and support, and we couldn’t be more excited to have him lead Syntax Asia through its next era of growth.”

Prior to joining Syntax, Dr. Xin led the APAC arm of CDK Global as a Vice President and Managing Director, where he not only achieved profitable growth for a decade, but also doubled the company’s business in China and APAC. Dr. Xin also previously spent more than ten years at SAP in Development, Consulting, Managed Services and various Service Delivery Leader roles before joining EDS-HP as an IT outsourcing executive.

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Dr. Xin is fluent in Mandarin, Japanese and English, and holds multiple degrees, including a Bachelors in Mechanical Engineering, Masters in Science & Technology and a Ph.D. of Engineering in Industrial Systems and Engineering. He replaces Reto Bless, who, after achieving several milestones as Syntax Asia CEO for seven years, will now return to Europe to join the Syntax team there as Global Account Manager for Freudenberg Group Companies.

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