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New Data-Driven, Personalized Insights Reports From CARS Available at the 2023 NADA Show This Week, Empower Dealers With a Competitive EDGE

Using Platform-Connected Data, CARS Offers Dealers a Free Preview of How to Maximize Their Trade-in Process, Brand Reputation and Targeted Marketing Efforts

With the Cars.com platform further strengthened by recently integrated companies such as Accu-Trade and CreditIQ, the richness and scope of its data offering continues to grow. CARS will offer three free, personalized reports for dealers leveraging its platform-connected data at this week’s 2023 National Association of Automobile Dealers (NADA) Show in Dallas .

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Dealers can visit CARS Booth #509 in Hall A at the Kay Bailey Hutchison Convention Center Dallas or reach out to their CARS account rep to gain access to their personalized reports:

  • The Accu-Save Calculator: Approximately 45%¹ of vehicles sold at a dealership have a trade-in attached. With a standard in-store appraisal averaging 20 minutes per vehicle, dealerships are wasting hundreds of hours on outdated trade-in processes. An Accu-Trade appraisal takes as little as two minutes, and its unique, patent-pending OBD scanner identifies reconditioning issues in 1 of every 4 scanned vehicles — something often missed in traditional appraisals — saving dealers thousands in profitability by identifying maintenance needs before acquisition. Using a dealer’s current inventory feed, the report delivers a personalized summary of the time waste and opportunity cost of traditional appraisals and potential cost savings that could be realized by modernizing.
  • The Experience Review: Reputation matters, and while dealer reviews through DealerRater offer valuable insights, it’s now possible to leverage those reviews for macro-level business improvements. Through natural language processing, a type of artificial intelligence, CARS has developed a personalized report identifying which dealership areas are over- or underperforming based on the detailed content of reviews across Cars.com and DealerRater. The information helps dealers focus on opportunities to build a stronger brand reputation.
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  • The FUEL In-Market Map Planner: Dealers looking to maximize cost-effective market share growth must start with high-quality data. Back by popular demand, the FUEL In-Market Map Planner leverages Cars.com’s pure, in-market audience data to build a customized, geographically targeted, multiscreen audience plan. Dealers can get a sneak preview of competitors’ claimed territories to ensure prime placement in the markets that matter most. This year, the report includes in-market display, social and video.

CARS is the leading automotive marketplace platform that provides a robust set of digital solutions that connect car shoppers with sellers. Launched in 1998 with the flagship marketplace Cars.com and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share.

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[To share your insights with us, please write to sghosh@martechseries.com]

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