JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for…
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it is partnering with JamLoop, the Connected…
IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV
Integration Delivers Enhanced Transparency for Advertisers and Value for Publishers
IRIS.TV, the leading video data platform, and Magnite’s…
VuePlanner Extends Contextual Targeting Platform for YouTube Advertisers to Connected TV
34 Percent of YouTube Views Occur on Connected TVs, Brands and Programmatic Buyers Now Can Curate Custom TV Genres That Mimic Traditional Programming…
Comscore to Provide Deduplicated Connected TV Measurement for YouTube and YouTube TV
Agreement Enables Advertisers to Fully Measure Their Video Investments Across All Screens, Now Including YouTube and YouTube TV, for an Accurate…
View TV Group Selects CommScope Advertising Technology As Part Of Its Broadcast-Grade Connected TV…
CommScope announced that View TV Group, a Connected Television (CTV) solution provider, has selected the CommScope manifest manipulation software to…
New Conviva Report Shows Streaming Continues to Grow in Asia as Viewers Embrace Smart TVs and…
Conviva Latest State of Streaming: Asia Report Reveals Android TV Dominates Big Screen Viewing; On Demand Supersedes Live Streaming
Conviva, the…
Samsung Ads Offers Nielsen’s Advanced TV Measurement for Samsung TV Plus Connected TV Inventory
Advertisers Can Now Leverage Nielsen Digital Ad Ratings (DAR) To Buy and Measure Ad Inventory on One of the Most Popular Avod Services on Samsung…
VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel…
Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals…
MediaMath to Integrate Tru Optik Data Marketplace to Power Connected TV Advanced Audience Targeting
Tru Optik, a TransUnion company, announced a partnership with MediaMath, an acclaimed independent DSP for the world's leading brands and agencies,…
tvScientific Launches Connected TV Performance Advertising Platform
The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms
tvScientific announced the launch of…