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Terminus Launches New Certification to Improve ABM Maturity

The free certification program enables marketers to obtain a deeper understanding of ABM principles, strategy and successful campaigns

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), announces its new ABM course and certification program, The Account-Based Strategy Certification: Fundamentals. Designed to help B2B marketers create their strategic ABM roadmaps, this course enables go-to-market teams to build a business case for ABM, launch their first ABM program, or improve or scale their existing ABM program.

According to Terminus’s 2021 State of Modern Marketing report, 87% of marketers agree that augmenting traditional lead-based strategies with a stronger focus on account-based strategies is the best way to maximize revenue generation. Despite this, 86% say that automated account engagement activities across multiple channels is something their organization needs assistance with. By enrolling in The Account-Based Strategy Certification: Fundamentals, marketers participate in a comprehensive, self-paced training course that focuses on the fundamental principles of an account-based strategy and provides tactical, real-life recommendations and examples for running successful ABM campaigns.

“Every day, we come across experienced marketers who say they have their own ABM program already in place. But many times, they’re not maximizing their program with a proper multi-channel, data-driven strategy,” said Tim Kopp, CEO of Terminus. “ABM has evolved from a nice-to-have to a necessity for go-to-market teams. With our new certification program, we’re equipping B2B marketers with the knowledge and tools necessary to drive their ABM success.”

The course features five lessons led by seasoned ABM professionals in the marketing space. After the lessons are completed, participants have the option to earn a certificate and digital badge by passing a timed, multiple-choice exam. The course consists of the following lessons:

The Modern Approach to B2B Marketing

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Operationalizing Your ABM Strategy

Laying the Groundwork for ABM

Assessing Your Readiness for ABM

Launching Your First ABM Program

The course is free to all existing customers and partners with their Terminus subscription and can be accessed directly via Terminus Academy.

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