Analytics HypeAuditor Reveals Key Findings Of Fraud’s Impact On The US Influencer Market AIT News Desk Jun 30, 2021 New Research Shows Only 59% of Instagram Followers in the U.S. are Real People, With the Other 41% Consisting of Bots, Inactive Accounts, and Mass…
Martech Fast-Track Your Recovery: How Influencers Are a Brand’s Secret Weapon Mary Keane-Dawson Jun 18, 2021 Last month, pubs, restaurants, shops, and beauty salons were allowed to reopen once more. As consumers return to their busy life schedules, it’s time…
Martech Engine Media Further Enhances Data and Media Solutions Business With the Acquisition of Sideqik AIT News Desk Jun 17, 2021 Bolsters Influencer Marketing Presence Across Social Media Platforms Sideqik to Be Integrated With Stream Hatchet, Creating the Premier…
Martech Captiv8 Launches Captiv8 Collegiate to Educate Student Athletes on the Influencer Marketing Industry… AIT News Desk Jun 16, 2021 The University of Arkansas is the first institution to implement this influencer marketing education program within their Flagship Program To…
Martech Privacy Updates: How Can Brands Navigate the Advertising Challenges and What Does This Mean for… Mary Keane-Dawson Jun 9, 2021 Ever since the 2018 Cambridge Analytica scandal, data privacy in advertising has been a top talking point for business leaders, policy makers and…
Martech The Influencers Embracing the Frugality Trends and Pushing a Zero-Waste Future Amelia Neate May 26, 2021 When you think of sustainability, influencers aren’t necessarily the first thing to come to mind – traditionally speaking, anyway. Now, however, we…
Martech Bookshlf, The First-Ever Platform for Curating Media via Digital Shelves, Launches New Monetization… AIT News Desk May 3, 2021 Curators on the platform will now be eligible to monetize via tips from the Bookshlf community Bookshlf, the digital content platform built on…
Security Fashion Company Lindex Uses Fotoware to Streamline Their Publication Process, Meeting Market Demand AIT News Desk Apr 27, 2021 Hours of manual work saved by integrating DAM, PIM and CMS technologies Product images are automatically published once they’re approved, and…
Martech AiThority Interview with Leah Logan, VP, Media Products Strategy and Marketing at Inmar Intelligence Sudipto Ghosh Apr 5, 2021 What is your current role and the team/ technology you handle in the company? I am the Vice President of Social Commerce at Inmar Intelligence. I…
AIT Featured Posts Shoppable Social Media is the Future of E-commerce Sudipto Ghosh Mar 30, 2021 The e-commerce industry is one of the fastest-growing marketplaces, bustling with new funding and M&A news. Social Commerce is enabling e-commerce…