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Big Ten Conference and Data Clymer Announce Analytics Partnership to Drive Fan Engagement and Accelerate Innovation

Partnership will create new modern data platform for the conference

The Big Ten Conference and Data Clymer, a premier data engineering and analytics consulting firm, announced a partnership to build a cutting-edge, cloud data platform designed to transform how the conference engages fans, conducts business, and identifies innovative growth opportunities. This modern data infrastructure will revolutionize the Big Ten Conference’s advanced analytics capabilities by centralizing its disparate data streams into a trusted, single source of truth to generate rapid insights.

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“We announced the formation of our data and analytics department in December 2021 and this is the next step in building our data infrastructure,” said Big Ten Conference Commissioner Kevin Warren. “We are investing in analytics and technology to ensure the Big Ten Conference properly engages our extremely passionate fanbase, our valuable business partners, and continues to honor our 126-year-old brand. Our partnership with Data Clymer will be a foundational component of our ambitious growth strategy and will greatly accelerate our ability to deliver compelling data-driven experiences to our student-athletes, member institutions, fans, and stakeholders of the Big Ten Conference.”

The Big Ten Conference and Data Clymer create an ideal partnership based on Data Clymer’s experience implementing flexible and performant data platforms for professional sports organizations and other iconic brands. Cloud data platforms allow organizations to centralize all their data and develop a holistic 360-degree view into customer behavior and preferences. This deeper customer understanding enables more robust ecosystems as well as improved personalization, greater customer satisfaction and stronger customer retention.

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“As data complexity increases, forward-thinking organizations such as the Big Ten Conference are partnering with us and requesting guidance with their data strategy and the modernization of their data infrastructure,” said Data Clymer CEO, Aron Clymer. “Companies across all industries are seeking new ways to leverage data to gain better insights into their business and their customers. We look forward to partnering with the Big Ten Conference to help it drive fan engagement and develop a culture around data that will accelerate future innovation.”

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