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CMI Media Group and Compas Announce New Approach to Technology & Data

CMI Media Group, a WPP company and Compas, a NMSDC certified diverse supplier, announce continued investment in building real solutions for client challenges and opportunities with the launch of a Technology and Data business unit that flexibly works to provide clients solutions the way they want, including turnkey access to some of the agencies’ proprietary platforms.

The new unit will enable the companies to advance their lead in omnichannel and a customer experience focused on precision and performance. It consists of focused pillars designed to drive a robust Technology & Data product vision for the company and continue to design, build, and deliver scalable products in modern and agile ways. The pillars will manage, communicate, and support the products the organization strategically decides to build in-house and products the companies choose to buy.

“CMI Media Group has been transforming media through technology and data for over the last 15 years, with a customer-first approach fueled by agility, speed and precision. We are excited to continue to lead the industry with advances in data, technology and AI, inclusive of modular SaaS enablement to allow our customers to advance their own ways of working,” said Susan Dorfman, CEO/President of CMI Media Group.

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“To get most effective and efficient media investments, a modern agency must rely on technology and data to accurately understand and engage with consumers,” said Chief Technology Officer Oleg Korenfeld. “CMI Media Group and Compas have a longstanding vision to create and support platforms that evolve with the constantly changing digital marketing landscape. Our job is to support our clients wherever they are on their tech and data journey, and make sure that the tech stack that we continue to design and build is always focused on customer success.”

The changes are bolstered by several high-level hires and promotions. In 2021, Korenfeld joined as CTO. In 2022, the agencies hired Jason Varzarevsky, SVP, Product Development and Andrew Reale, SVP, Product Management. CMI Media Group veteran Jose Ferreira was promoted to EVP, Product Strategy & Transformation while Dan Lang was elevated to VP, Ad Tech Services, with Jim McCann, SVP, Enterprise Platforms, rounding out strategic leadership within the department.

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