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Sports Betting Giant, Entain, Deploys Syntropy to Improve Global Network Performance

Syntropy’s technology reduces latency, making the metaverse and Web3 possible

Syntropy, a transformative Web3 connectivity company, announces its new customer – the sports betting and gaming giant, Entain. The FTSE 100 company is leveraging Syntropy’s global relay network with its decentralized autonomous routing protocol (DARP) to connect the company’s data centers across the globe. Syntropy’s technology reduces latency and packet loss, improving the overall performance and reliability of Entain’s network for its core offering as well as its future expansion into the metaverse with Ennovate Labs.

@SyntropyNet announces its new customer, sports betting and gaming giant, @EntainGroup. The company is leveraging Syntropy’s global relay network with its decentralized autonomous routing protocol (DARP) to connect the company’s data centers worldwide.

The Syntropy Relay Network runs on top of the public internet and is fully programmable. This global digital fabric creates a network of networks composed of the best-connected ISPs, clouds, data centers, and devices, ensuring the best possible performance and security. Syntropy’s blockchain-based technology solves the fundamental issues with the internet.

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“With many exciting Web3 and metaverse projects in the making, we have to face the fact that the current internet infrastructure and routing protocol was not designed for performance optimization which is a fundamental requirement to make digitally immersive experiences a reality. Syntropy’s open, decentralized technology overcomes this technological roadblock,” said Domas Povilauskas, CEO at Syntropy. “Entain’s forward-looking networking team recognized the need for a Web3-ready connectivity system as they move into entertainment in the metaverse and NFTs.”

Prior to deployment, Entain conducted a technical proof of concept (PoC), revealing that the default internet path suffered a substantial latency increase with spikes over 1500ms for 35 minutes, which rendered the connection unusable. Without any human intervention, Syntropy’s DARP technology immediately detected the performance problem and switched to an alternative, best-performing path immediately.

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“Due to the success of the technical PoC with Syntropy’s technology, Entain decided to become a customer and is already planning a rollout across the rest of its global footprint, including its 40+ geographically dispersed private data centers,” says Domas Povilauskas, CEO at Syntropy. “We are thrilled to be a partner and support their expansion into the metaverse.”

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Entain’s success with Syntropy Relay Network shows how the technology can easily be deployed by an enterprise network and managed through Syntropy Stack. This collection of tools and libraries enables enterprises to seamlessly create, automate, scale, and optimize encrypted connections between any devices or services running on a cloud, on-premise, or edge location. Leveraging the encryption layer of Syntropy Stack, Syntropy Relay Network introduces a crucial layer of programmability with enhanced encryption-based security that is critical for enterprise adoption.

According to Markus Röglsperger, Head of Network, Datacenter, and Infrastructure Automation, Entain, “Syntropy’s segment-routing approach goes beyond the scope of traditional SD-WAN solutions and perfectly fits to our strategy to connect all Entain’s worldwide distributed sites only over the internet. Instead of relying on Internet Service Providers where Entain must give up control once a packet leaves the private network, Syntropy’s Relay Network continues to optimize Entain’s traffic while in transit all the way to the destination. This not only significantly reduces packet-loss and round-trip-times, but also saves a lot of time previously spent on troubleshooting issues between various service providers.”

“It is exciting to see the critical data routing protocol that will enable Web3 being used to drive better customer experiences in a live enterprise scenario,” said Shawn Hakl, former SVP Business Product at Verizon and advisor to Syntropy. “The implementation of Syntropy’s blockchain-based technology at Entain demonstrates the evolution of enterprise networking to deliver a dynamic, decentralized network topology.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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