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Modern Campus Acquires Signal Vine, Leading Conversational Text-Messaging Platform for Higher Education

Acquisition Deepens Commitment to Modernize Learner Engagement with Personalization at Scale, Driving Enrollment, Program Completion, and Student Success

Modern Campus, the leading learner engagement platform, announced the acquisition of Signal Vine, the higher education industry’s most impactful conversational text-messaging platform. The addition of Signal Vine to Modern Campus will enable more institutions to drive measurable gains in enrollment and retention while collecting actionable data to further drive student success. The acquisition expands Modern Campus’s customer base to more than 1,700 colleges and universities across North America and enables each institution to serve their students with a highly personalized experience throughout the learner-to-earner journey.

Text messaging is a must-have communication solution for every school, and many struggle with delivering high-touch engagement at scale. Signal Vine solves that. Signal Vine is the only conversational text-messaging solution for higher education that allows for high-touch engagement at scale. Its Blended Messaging® approach provides colleges and universities with a personalized text messaging solution to effectively engage students with messaging that is:

  • One-to-one: Personalized, conversational text messaging to students from their institution, tailored to elicit response from a specific student.
  • Data-driven: Easily integrated with data from core campus systems to drive relevance and create urgency.
  • Event-triggered: Enables instant communication based on a specific event or action, with no staff work needed.
  • AI-optimized: Analyzes messages to identify and respond to common questions and responses, increasing staff efficiency.

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“Student engagement is the number one predictor of learner success, full stop. Institutions that understand this and take steps to improve engagement at every stage of the student lifecycle, are leading the transformation of higher ed,” said Brian Kibby, chief executive officer of Modern Campus. “That’s what’s so exciting about Signal Vine – they make personalized, conversational messaging easier, and are as laser focused on driving learner outcomes as we are. It’s a perfect fit for Modern Campus.”

Signal Vine is highly complementary with the Modern Campus engagement platform. In addition to offering it as a standalone conversational text-messaging solution, Modern Campus will integrate Signal Vine across its family of products, providing customers with even deeper engagement strategies to meet the needs of modern learners.

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“This is an exciting milestone for Signal Vine. We’ve rapidly grown adoption across higher ed institutions because of our commitment to their success,” said Brian Kathman, chief executive officer of Signal Vine. “And in Modern Campus, we found the perfect partner. Their commitment to customer success, student engagement, personalization – not to mention the strong cultural fit for our team – means this is equally exciting for our customers and employees.”

“Signal Vine is a match made in heaven for Modern Campus,” said Stephen Rice, principal at The Riverside Company, the equity partner for Modern Campus. “This addition further illustrates how deeply the company cares about leading the transformation facing higher ed institutions, and how deeply The Riverside Company cares about fueling that transformation. I can’t wait to see what they accomplish together.” 

This transaction marks the fourth acquisition by Modern Campus in the past 12 months; the company acquired interactive campus map and virtual tour provider nuCloud in early 2021, followed by academic catalog and curriculum management provider DIGARC, and student engagement and development leader Presence.

Signal Vine employees will join Modern Campus, adding to a higher education powerhouse of exceptional industry talent. Brian Kibby will remain CEO of Modern Campus.

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[To share your insights with us, please write to sghosh@martechseries.com]

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