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IDC MarketScape Positions Accenture a Leader in Life Science Sales and Marketing IT Outsourcing Services

Accenture is recognized by its customers for its technical capabilities and life science industry expertise

Accenture is positioned as a leader in the IDC MarketScape analysis of life science sales and marketing IT outsourcing services in 2022.

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The report — “IDC MarketScape Worldwide Life Science Sales and Marketing IT Outsourcing Services 2022 Vendor Assessment” (Doc # US41808017e_Accenture, March 2022) — analyzes 11 service providers offering IT outsourcing (ITO) solutions for sales and marketing processes in the life science industry. It reviews both quantitative and qualitative characteristics that define current market demands and expected buyer needs.

The report cites several notable Accenture strengths:

  • Accenture has extensive experience working with life sciences companies in all three major areas: pharmaceutical, biotech, and medical devices.
  • Accenture reinforced its life science portfolio with the acquisitions of Enterprise System Partners (ESP), a consulting and manufacturing services provider for the life science industry headquartered in Ireland, and OpusLine of France, among others.
  • Accenture has diversified its life science customer portfolio significantly in recent years, with sales roughly split between companies over and under $1 billion, with a significant number of engagements spread across North America, Europe, and Asia/Pacific.
  • Accenture has 25 delivery centers based in five continents and a large and experienced team of life science professionals.
  • In life science sales and marketing, Accenture is known by its customers for its technical capabilities and life science industry expertise.
IDC MarketScape vendor analysis model is designed to provide an overview of the
competitive fitness of ICT suppliers in a given market. The research methodology
utilizes a rigorous scoring methodology based on both qualitative and quantitative
criteria that results in a single graphical illustration of each vendor’s position within
a given market. The Capabilities score measures vendor product, go-to-market and business
execution in the short-term. The Strategy score measures alignment of vendor strategies
with customer requirements in a 3-5-year timeframe. Vendor market share is represented
by the size of the icons.
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The report also mentions Accenture’s INTIENT Patient platform, a product suite that delivers outcome-based services to support patient experiences from pre-diagnosis through ongoing treatment on a mobile digital platform.

Ray Pressburger, a managing director in Life Sciences for Accenture said, “It’s an honor to be recognized by the IDC MarketScape for the value we provide in life sciences sales and marketing IT outsourcing services for our clients. The IDC MarketScape report analysis shows that our deep industry knowledge and breadth of experience allow us to bring insights, design thinking, and human ingenuity together to transform sales and marketing operating models and support our clients’ business growth.”

Mike Townsend, research director for Life Science Commercial Strategies at IDC Health Insights, says, “Life science companies are embracing digital transformation efforts within sales and marketing using a wide variety of digital technologies, including AI, cloud computing, mobile technology, and social media and analytics, and leveraging a host of internal and external data sources. Highly experienced vendors like Accenture are offering increasingly sophisticated ITO models for processes while enabling their clients to focus on their core competencies — improve outcomes for doctors and patients alike.”

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