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Embedded E-Commerce Platform Tipser Gains Momentum in the US

  • Next-generation of e-commerce provides frictionless shopping experiences to leading publisher partners BDG and ShopStyle
  • Industry leader Lauren Buerger joins as new Managing Director, NA. 

New York, United States Swedish embedded e-commerce checkout platform Tipser is expanding its global presence with the launch of its US operations team. The US team will be led by Lauren Buerger, Managing Director NA, a 20+ year Publishing and New Business Development Executive, having held leadership roles at Conde Nast, Meredith, Viacom, and Publicis. The company is building significant momentum in the US after signing new partnerships with Bustle Digital Group and ShopStyle, leading brands in the digital publishing space and pioneers of native content commerce.

Tipser revolutionizes e-commerce with a native checkout embedded directly in editorial and influencer content, enabling direct on-page transactions. Its next-generation e-commerce tech blends seamlessly into any content on any digital surface – so that it feels native to the user. Editors can hand-select products from Tipser’s inventory of several million products from over 7,500 global brands to be included within the content/story offering contextually relevant, curated shopping experiences.

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“Tipser’s platform uniquely enables native content and commerce to converge. The technology heroes the integrity, voice, and curation expertise of trusted editors and influencers by enabling their audiences to buy at the moment of engagement,” says Lauren Buerger, Managing Director, NA at Tipser. “This new model enhances the user experience within the content, generates new revenue streams for publishers and media companies beyond an affiliate model, and delivers new, highly engaged customers to retailers,” she continues.

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Tipser enables publishers to monetize traffic on-site without the need to direct users away, helping them to better funnel their traffic and generate new streams of revenue. In addition, publishers and brands build trust by providing direct access to products that are contextually relevant and don’t intrude on user’s privacy.

“When Tipser introduced its next generation of embedded commerce technology that allows consumers to buy products directly inside content, BDG jumped at the opportunity to be a US launch partner. Ultimately, Tipser empowers our editors to curate products loved by readers, while at the same time offering our retail partners a new path to revenue and uncovering new customers. Lauren and the seasoned NY team bring strong partnership skills to the marketplace. We are excited to utilize Tipser across all BDG platforms in order to build this new revenue strategy,” explains Jason Wagenheim, President and CRO at Bustle Digital Group.

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To date, Tipser has raised approximately €25M in funding, with the company raising €13M in December of 2020. Tipser has operations in the US, UK, USA, Germany, France, Nordics, Poland, Spain.

Brian Sannicandro, will lead the merchant acquisition team as Head Merchant Partnerships bringing extensive e-commerce, digital marketing, and online retail experience. Savannah Whiteside will lead Account Management and Publisher Partnerships leveraging extensive enterprise sales management experience with media companies.

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