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Merkle’s HelloWorld Adds James Riess to Its Growing Loyalty Team


Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences

On its path of continued expansion, HelloWorld, A Merkle company, and a leading digital marketing solutions provider for the world’s best brands, welcomed James Riess as SVP, Head of Strategy & Insights for Promotions & Loyalty Solutions. Based in New York City, James also joins as a member of the Senior Leadership team reporting to Chris Wayman, EVP, GM, Client Services.

“HelloWorld’s Strategy & Insights practice has experienced explosive growth over the past few years as brands place a high emphasis on loyalty and customer experience as part of their growth strategies. We create results-driven loyalty marketing campaigns designed to attract, engage, and retain our clients’ most valuable customers,” said Wayman. “To bolster our momentum, we sought an experienced, data-driven marketing leader to take our practice forward. Our vision is to enhance our value to clients by integrating Strategy & Insights with exceptional Creative experiences.”

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As the former SVP, Client Services at Epsilon, Riess’ experience helped clients capture market-leading ROI and deliver growth. His work spans multiple industries including: B2B high-tech, wireless, entertainment, financial services, CPG, and retail with a proven track record leading client relationships, cross-functional teams, and integrated creative experiences. James brings HelloWorld a fresh perspective on loyalty marketing strategy across global accounts and adds an elevated level of strategic leadership for our key clients.

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“I’m thrilled to join HelloWorld, a company consistently recognized as a leader in customer experience and loyalty marketing,” said Riess. “I have been impressed by HelloWorld’s unique ability to leverage deep consumer insights to create more meaningful, timely, and relevant interactions that drive true consumer engagement and loyalty. I am excited to join the team that can address the challenges of modern marketers by delivering the data-driven, technology- enabled experiences clients require to compete and grow. I look forward to making a significant contribution to the evolving team.”

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