Out-of-Home (OOH) Specialist Billups Acquires MacDonald Media
Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in OOH, has acquired MacDonald Media. Billups offers services including strategic planning, buying, printing and brand experiences and is headquartered in Portland, Oregon. The acquisition closely follows Billups’ purchase of Russ Media in late 2019. The company’s growing footprint now covers 16 U.S. markets and has nearly 120 employees. Financial terms of the transaction were not disclosed.
MacDonald Media has been providing innovative OOH media solutions to many well-known and well-loved brands and agency partners for over 22 years. With offices in New York, Portland and Los Angeles, more than 20 MacDonald Media employees will join the Billups team, bringing unparalleled expertise, creativity and strategic rigor to help new and existing clients create brand experiences that meaningfully connect with consumers on the move.
“We are thrilled to partner with Andrea and the MacDonald Media team to bring us closer to our goal of creating an exceptional resource for brands and agencies to discover the power of out-of-home media,” said Founder Ben Billups.
“I couldn’t be more excited about collaborating with the Billups team and incorporating their evidence-based approach into our offering,” said Andrea MacDonald, President and CEO of MacDonald Media. “Combining the inherent strengths of both companies will certainly elevate our collective ability to bring out-of-home media to life for our clients.”
Billups celebrates its 17-year anniversary in 2020. Over the years, the company has consistently made out-of-home media easily accessible and more accountable. Billups is revolutionizing the out-of-home media experience by blending art and science with advanced technology, leading the industry with patent-pending scientific solutions, audience targeting, an innovative AI-powered recommendation engine, and accurate measurement.
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“Our intent is to create the media investment scale of the holding company specialists, while providing the strategic thinking and analysis of a comms planning agency backed by world-class software and data solutions,” said David Krupp, Billups CEO, Americas. “Today’s announcement moves us closer to our goal, and I am eager to partner with Andrea and her team to bring a deeper understanding of how media investments can deliver the greatest outcomes for our clients.”
David Tolliver of Castlewood Advisors exclusively represented Billups in the acquisition, and MacDonald Media was represented by Media Advisory Partners.
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