Veriforce Introduces New Brand Identity Following Merger With PEC Safety
The Consolidated Brand Represents Complementary Solutions That Empower Companies and Workers to Effectively Manage Risk and Compliance to Deliver Optimal Business Results
Veriforce, the premier supply chain risk and compliance management solution, unveiled its new brand identity following its 2019 merger with PEC Safety. The new Veriforce brand reflects the organization’s evolution, solution portfolio, and its position as an industry leader in contract workforce safety and compliance solutions designed to bring workers home safely and drive operational efficiency and effectiveness.
Veriforce has the industry’s largest interconnected safety and compliance network comprising 400 leading hiring companies across industry verticals, including oil and gas, manufacturing, chemicals, utilities, construction and telecommunications, in addition to 25,000 contractor companies, 9,000 accredited safety trainers and authorized evaluators, and 1.5 million individual workers. The company is committed to enhancing workforce and community safety.
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“We’re excited to introduce the new Veriforce brand as we believe it captures the essence and importance of what we do every day – partner with our network to help bring workers home safely from high-hazard jobs,” said Veriforce CEO Colby Lane. “It’s imperative that companies make informed decisions and take action in real time to mitigate and manage risk within their supply chains and contractor workforces. We make this possible in unique and powerful ways, and our brand reflects that.”
The new brand embraces Veriforce Comply, a SaaS platform engineered to optimize supply chain risk and compliance operations; Assure, a solution comprised of embedded best practices and incremental service offerings that ensure data quality and integrity; PEC Learn, a broad portfolio of learning content and software leveraged to deliver, track and validate required worker-level training initiatives; and the Veriforce Network, a massive cohort of companies and workers that leverage the Veriforce platform and principles to ensure work gets done safely and in accordance with regulatory mandates.
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The Veriforce brand initiative was informed by extensive market research, data analysis and customer feedback, and was executed in partnership with Skiver Advertising of Costa Mesa, California. A new corporate website reflects the brand identity, optimizes the customer experience and showcases the company’s advantages, solution sets and competitive strengths. It can be viewed at www.veriforce.com.