Spark Networks Begins Monetization of Zoosk Live!
The new social discovery feature is expected to increase revenue and user engagement throughout Spark’s largest brand
Spark Networks SE, a leading social dating platform for meaningful relationships, announced that the company has begun to record revenue from Zoosk Live! a livestreaming service offered via a partnership with ParshipMeet Group.
Zoosk Live! is the result of Spark leveraging ParshipMeet Group’s Live video Platform as a Service (vPaaS) product, which powers some of the world’s largest livestreaming video dating apps by monetizing user videos.
The service offers a range of livestreaming options, including challenges, events, and interactive features like NextDate, a speed dating game where Zoosk members can take a starring role in front of a livestreaming audience. Members can also forge connections with people all around the world by publicly commenting on videos and rewarding streamers with likes and follows. The new service is currently available to all Zoosk iOS and Android app users in the US, UK, Canada, and Australia. For more information, please visit; Spark Live! Info.
The launch of Zoosk Live! marks Spark Networks’ initial step into the emerging social discovery sector. Social discovery is the business of connecting people with mutual interests, such as gaming, entertainment, travel, etc. The sector is closely related to the dating industry but not limited to it. There are some that believe Social discovery will grow to be twice the size of the dating sector.
“We’re excited to bring livestreaming to Zoosk users, allowing them to connect with others in a fun social environment,” said Eric Eichmann, CEO of Spark Networks. “This launch reinforces our commitment to exploring new areas of personal connection while beginning our expansion beyond online dating and into the emerging social discovery space.”
Spark Network’s VP of Product, Anika Mueller, says: “We’re launching Zoosk Live! at a fascinating time for streaming technology. Events over the last year and a half have led to people exploring the social possibilities of live video like never before. We anticipate that people will continue embracing this tech even as they return to in-person meet ups.”