Bridge Launches Powerful New Version of Wealth Management Data and Portfolio Accounting Platform

By AIT News Desk On Oct 15, 2020

Bridge Financial Technology, the provider of an automation-driven portfolio management platform that simplifies and streamlines back-office functions for advisors and wealth managers, launched the next generation of its powerful core data management and accounting engine. The engine powers Bridge’s flagship advisor software, Atlas, and significantly improves the control advisors have over their data, as well as the insights they can draw from it.

With a goal to build a better advisor and client experience, Bridge enhanced its technology to increase the pace of innovation not just within Bridge, but through a more robust ecosystem. Through a cost-effective and more accurate data aggregation function, Bridge helps RIAs, wealth managers and enterprises rebuild their back office from the ground up.

“Without the right infrastructure partner, advisors and service partners struggle to efficiently obtain and manage reliable data and then suffer the consequences. Even the best firms are reduced to either maintaining a Frankenstein-like system or spending unnecessary time maintaining infrastructure outside of their core business focus,” said Rasheed Hammouda, CoFounder and CEO of Bridge. “Our next-gen data engine solves that problem and delivers normalized data, accounting and performance, all in a single stack, available in a suite of industry-leading, RESTful APIs. Once an advisor adopts Bridge’s technology, they are able to reallocate considerable time to client-facing work while our platform does the heavy lifting behind the scenes.”

The launch coincides with the addition of two industry-leading B2B fintech and service partners who will benefit from Bridge’s enhanced platform. With Bridge’s faster, more scalable data engine both partners now have enhanced capabilities and advantages to service and empower existing and new customers:

ForwardLane: ForwardLane, which offers powerful artificial intelligence technology that provides advisors with powerful personalized insights for their clients along with next-best actions prompts, teamed up with Bridge to make their platform widely accessible. CEO and founder Nathan Stevenson stated, “Our partnership with Bridge enables us to make our advanced AI Insights platform available to RIAs and BDs in a cloud-based offering with quick and easy onboarding. By aggregating and analyzing CRM, portfolio and cash flow data as well as premium content, we surface unique signals enabling 6.5x faster client data analysis, meeting prep and review, saving an average RIA with 10 advisors $500,000 a year. Advisors are able to deliver relevant, personalized insights and engage with their clients more frequently.”

STP Investment Services: STP, a leading provider of middle office and investment operations outsourcing, fund services and technology solutions, which was recently named Financial Technologies Forum’s 2020 Best Outsourcing Provider, partnered with Bridge to provide managed services for wealth managers to extend a full end-to-end solution. Patrick Murray, CEO and Founder of STP Investment Services, stated, “Flexibility, speed and reliability of data and portfolio accounting is paramount to us, as we service more than $300 billion in assets. With each customer requiring unique technology and service solutions, we partnered with Bridge to enable us to deliver bespoke solutions as we expand our wealth management footprint.”