Is a Virtual Workplace Really Possible?
For a growing number of the workforce, remote working is becoming a way of life. In fact, data from the Office of National Statistics (ONS) shows that half of UK’s workforce is ... Read More »
Category : Guest Authors
The Top 5 “Recipes” That Give AI Projects a Higher Likelihood of Success
For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less esoteric and more straightforward. AI projects need to be grounded ... Read More »
Mining the New Gold- the Smart Way
Data is everywhere – and today, it is everything, the new gold upon which fortunes are made and lost. And inside an organization’s collection of data – analytics, social media ... Read More »
A Marketer’s Glossary to Blockchain Technology
Blockchain applications for marketing have officially arrived. Blockchain technology has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The ... Read More »
Three Ways Wireless Charging Can Help Improve Marketing Strategy
Retail spaces are in a state of significant commercial need to draw more customers into their brick and mortar stores. The UK’s high streets suffered 5,855 store closures in 2017, ... Read More »
The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech
In April, all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s biggest sin is, in fact, the case of Cambridge Analytica. What ... Read More »
The Four Significant Business Benefits of AIOps
With the aggressive onset of digital transformation, global organizations are finding themselves with an increasingly complex set of data to manage and process. This translates to organizations spending a huge ... Read More »
Blockchain and Adtech: First Things First
Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far better, it will usher in a new wave of innovation. ... Read More »
The AI Gold Rush: How to Make Money off AI and Machine Learning!
The AI Gold Rush Will Drive the Creation of New Artificial Intelligence and Machine Learning Jobs We’re on the verge of the AI Gold Rush. And like the infamous historical ... Read More »
The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results
To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session today at 1 PM ET In the world of sales, decisions are everything. What to sell, ... Read More »