Guest Authors

Everywhere you look, there’s another news story or report about forecasts of stagflation and recession. It may not be here yet, but economists expect…

Steve Jobs once described creativity as the art of connecting things. “When you ask creative people how they did something, they feel a little…

While it may seem that unstructured data is just a jumbled mess of useless information, in actual fact, it can be a  treasure trove of sensitive data…

As part of a corporate sustainability officer’s ESG efforts, they may have purchased carbon offsets to protect a forest that didn’t need protecting –…

The sluggish ad spend of the previous quarter reveals the anticipated impact of the cost of living crisis on marketers. However, it is encouraging to…

How can brands create the ‘perfect sound’? Today, with brands increasingly jostling to stand out from the rest in a crowded market, music is one of…

Digital transformation has impacted several business sectors, and the food retail sector is no different. From cashier-less checkouts to virtual…

Here’s a testament to the value of data: if Amazon, Apple, Facebook, Google and Microsoft, with a combined market capitalisation exceeding seven…

There’s a lot of talk about customer experience (CX): it must be at the heart of any successful business, and the time to deliver on rising consumer…

The patient engagement journey in healthcare too often is disjointed and inconsistent. Multiple departments, platforms and touch-points can confuse…