Guest Authors

During Southwest Airlines’ recent meltdown, when thousands of flights were canceled throughout the country, customers waited for hours on hold, often…

Advertisers and retailers got an early Christmas present this year in the form of record highs on both Black Friday and Cyber Monday: $9.12 billion in…

As the healthcare landscape evolves and becomes increasingly digital, investments in real-world data (RWD) are skyrocketing, intensifying the need to…

In this article, I will explain the four data-driven technologies, from a macro to micro level, that will drive change over the next 12 months and…

In 277 days, a person can circle the world 148 times by plane. A person can become pregnant and give birth, and an athlete can complete 144 Iron Man…

Email customer service is an essential part of any business. It's the difference between keeping a client happy and sending them packing. But with so…

Headless or monolithic CMS? That is the question. For marketers working in the ever-changing digital landscape, it’s a topic that’s garnering much…

Many companies use the latest technology to be as efficient and competitive as possible, but research indicates a good number of them may be wasting…

Technologists who traveled to this year’s AWS re:Invent hoping that AWS would provide clear guidance about cost-efficient uses of the cloud probably…

Understanding ABM is a key to business these days. Are you thinking about account-based marketing (ABM) but aren’t entirely sure what it is? Fear not.…