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Guest Authors
QR Codes — The Key to CTV Campaign Success
The connected TV (CTV) trend has been gaining momentum for a decade but was super-charged in 2020 when people found themselves quarantined at home.…
Can the Metaverse and Data Ethics Coexist?
Each week we hear another announcement of companies investing or announcing new initiatives in metaverse. If you have managed to avoid the hype and…
Three Steps to Optimize Your Video Marketing Strategy
Of all the tools marketers have at their disposal, a video marketing strategy is perhaps the most effective and the most misunderstood. It is ideally…
Businesses Need to Consider AI Algorithms and Spatial Intelligence to Increase Success
Artificial Intelligence (AI) is transforming how businesses analyze processes both digitally and physically, putting behavioral science at the…
Investing in the Long-Term to Create B2B Brand Attachment
Brand attachment is about more than collecting a few repeat customers or offering discounted rates so people commit to longer contracts. On the…
Retail Renaissance: AI Makes Shelves Smarter and Secure
AI-driven smart shelf technologies are improving the product-return experience for consumers while providing additional sales opportunities for…
Views Are Not Enough – How Deep Learning Is Transforming the Effectiveness of Digital Video…
Why is Deep Learning so useful in terms of digital video campaigns?
A major consumer trend over the past few years has been unprecedented growth in…
Raising AI – Identifying Potential and Nurturing for Success
Although we may not even know it, Artificial Intelligence (AI) is thoroughly embedded in our everyday lives, unbeknown to many of us it is there in…
Mobile App Trends 2022: a Global Benchmark of App Performance
2021 was a truly transformative year for the mobile app industry. In light of multiple lockdowns as well as wholesale privacy changes affecting user…
How To Manage Customer Relationships During the Supply Chain Crisis
There are three words no customer ever wants to hear or, if they’re on your website, read:
Out of Stock
We are all dealing with the ongoing supply…