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Native and Programmatic Advertising
Smartly.io Welcomes Ryanne Laredo as Chief Customer Officer
Newly created role will foster continued customer-centricity and support U.S. growth
Smartly.io, the leading social advertising automation…
FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and…
New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving…
Lumenad Launches Advertising Intelligence Software for Digital Marketers
Ad Data Organization, Standardization, Visualization Solution to Help Improve Time to Insight and Action
Lumenad, the leading provider of…
Draper and Kramer Mortgage Corp. Levels up Branding Strategy With Adwerx Enterprise
Adwerx’s Innovative Platform Will Help the Firm Provide Personalized Advertising For Loan Officers That Targets Consumers and Real Estate Agents on…
AiThority Interview with Tobias Knutsson, CEO at Adverty
Tell us about your journey into marketing technology and how you started at Adverty?
It all started with a deep interest in advertising and…
Going Beyond FLoC: Verizon Media Launches Next-Gen Solutions, The Future of ID-Less Advertising
Google's FLoC is a buzzword now. Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers…
Roku Adds New Partners to Boost TV Advertising Analytics
The TV advertising analytics industry is exploding. Despite challenges in the way TV ads are measured, analytics leaders like Roku are going strength…
MediaMath to Integrate Tru Optik Data Marketplace to Power Connected TV Advanced Audience Targeting
Tru Optik, a TransUnion company, announced a partnership with MediaMath, an acclaimed independent DSP for the world's leading brands and agencies,…
InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing For InMobi…
Proven Ad Tech Veteran Joins to Drive Its Next Phase of Growth Around the World
InMobi, one of the world's leading independent marketing cloud…
Pikasso Moves into Programmatic DOOH with Broadsign
Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign…