Native and Programmatic Advertising

Nearly half of all online advertising spend is wasted, a recent study suggests, because they aren’t reaching the intended audience. Regardless of the…

Third-party cookies are flawed. This we all agree on. But something has to pay for the internet, and those cookies feed a whole industry that does…

Scorpion Is the First Fully Managed Marketing Technology Partner to Integrate With Google's Local Services Ads Booking Feature, Providing an…

Marketing Leaders Should Take Immediate Steps to Come to Terms with Consent-Based Advertising As third-party cookie data – which fueled two…

BDEX, the first and largest data exchange platform in the US, is pleased to announce its over-the-top (OTT) and connected TV (CTV) segments are now…

MobileFuse, one of the largest U.S. in-app advertising and DOOH platforms, announced a strategic partnership with Near, the largest global source of…

The News Comes Close on the Heels of Affle Entering Into Definitive Agreements to Increase Its Strategic Ownership in Bobble AI Affle (India)…

Please tell us about your current role and the team / technology you handle in the company. My role as North America Managing Director will focus…

Major Networks Launch Live Local and National Addressable TV Campaigns VIZIO announced it has surpassed 11.2 million addressable TVs across the U.S.…

CFlight is an advanced TV Advertising Metric Tool