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Browsing Category
Native and Programmatic Advertising
Utilizing Tripadvisor’s New Proprietary First-Party Data Platform, Tripadvisor…
New data-intelligence solution enables advertisers to more efficiently realize a return on their advertising spend (ROAS) by delivering more relevant,…
How Augmented Reality (AR) Became The Real Game-Changer for Marketing
While brands have dabbled in augmented reality (AR) for years, 2020 marks the tipping point where it’s becoming an integral part of marketing…
Chimney Vigor Group Secures Investment to Accelerate Transformation of Global Marketing &…
A growth equity investment from Abry Partners will support CVG’s long-term plan around accelerating global expansion and technological innovation…
ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV
Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory…
MGID Signs Content Recommendation Contract with RealClear Media Group
RealClear Media Group adopts MGID’s solution
MGID, the global pioneer in native advertising, announced its partnership with RealClear Media Group …
Bob Ivins Joins TVSquared as Chief Strategy Officer
TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A…
ReverseAds Announces The Launch Of The World’s First True Alternative To Search Advertising
ReverseAds announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands…
Adlucent’s Lift Mentality Technology Measures Advertising ROI
Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the …
PadSquad Deploys the Iguazio Data Science Platform to Predict Ad Performance in Real-Time
Iguazio, the data science platform built for production and real-time machine learning applications, announced it has been deployed by mobile software…
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets
NTN Buzztime, Inc. signed a definitive asset purchase agreement to sell its social entertainment, customer engagement, and advertising technology …