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Native and Programmatic Advertising
Veritone Navigate Unlocks World’s Largest Repository of Audio and Influencer Metadata
Veritone’s industry-defining Navigate application automates the audio and video influencer buying cycle while providing an unmatched level of…
Optimizing Personalized Customer Experiences While Protecting Customer Data
Companies who can deliver the most satisfying customer experiences will win in today’s hyper-competitive business landscape. And the best customer…
GroupM Xaxis Launches the First pDOOH Campaign at MTR Advertising in Hong Kong
Xaxis, GroupM’s outcome media specialist, announced the launch of the first Programmatic Digital Out of Home (pDOOH) campaign at MTR advertising. The…
PadSquad Launches Voice-Enabled Ad Experience ColorSay, a First for Rich Media Creative
PadSquad, a digital media company that develops high-impact advertising experiences, launched ColorSay, a voice-enabled rich media ad format that…
JUST Egg Partners with Serena Williams and Jake Gyllenhaal on New Campaign
Eat Just, Inc., a company that applies cutting-edge science and technology on a mission to create healthier, more sustainable foods, launched a new ad…
One in Four Senior Advertising Executives Expect Dramatic Growth in Budgets Over the Next 12 Months,…
Just 21% say the quality of data on the reach and effectiveness of advertising campaigns is excellent
New research from Alfi , an AI enterprise SaaS…
In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts
The in-game ad campaign from EMPIRE exceeded expectations, reaching thousands of gamers, helping Babyface Ray achieve his highest-charting release…
Savvy Marketers Won’t Need Cookie Data to Reach Customers
Third-party cookie data have enabled advertisers to provide contextually relevant, native advertising across the internet. However, privacy issues…
Viamedia Innovates Parity ADS Platform for Simultaneous Linear and CTV Advertising
Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. The…
RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream…
RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital…