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Native and Programmatic Advertising
AI ML in AdTech: How VeraViews Impacts the Global Ad Fraud Identification Industry
The current wave of generative AI (gen AI) is sweeping across all conceivable sectors, including digital advertising. Adtech platforms are relying on…
The Ad Waste Buckets: A Nuanced Approach To Defining And Measuring Ad Waste
Research suggests that up to 43% of digital ad spend goes to waste in some markets, with several global estimates putting ad waste…
Locafy Partners with diDNA to Elevate Digital Property Portfolio with Advanced Advertising…
diDNA to Provide Advertising Technology and Services to Help Enhance Locafy’s Portfolio of Digital Properties; diDNA to Also Promote Locafy’s Article…
INVIDI Technologies and Tata Play Transform Indian TV Ads with Data-Driven Addressable Advertising
INVIDI Technologies, the global leader in advanced TV advertising solutions, has joined forces with Tata Play, India’s leading content distribution…
GothamAds Celebrates Five-Year Partnership with Pixalate to Fight Ad Fraud
GothamAds, a programmatic advertising company, сelebrates the fifth anniversary of the strategic partnership with Pixalate, a leading platform…
Over 40 Percent of Campaigns on CTV in Next Two Years: OpenX and ExchangeWire Research
A new study reveals trends in CTV, targeting, and sustainability for the European digital media industry
As the programmatic ecosystem…
OneTrust Selected by Titan OS to Place Trust and Transparency at the Core of Connected TV
OneTrust CMP will be rolled out across Titan OS tv operating systems to safeguard user privacy and enable compliance
OneTrust, the…
Walmart to Acquire VIZIO to Facilitate Accelerated Growth of Walmart Connect
Advertising revenue from VIZIO’s innovative and customer-centric operating system accounts for the majority of the company’s growth in the last…
iCleanse Appoints DoohClick as Their Ad Management Platform Partner
New device deployments continue
iCleanse, a DOOH (Digital Out-of-Home) US startup that develops Swift UV units for phone disinfection paired with…
MGID Revamps Ad Campaign Planning and Execution With New and Intuitive AI-Driven Platform
MGID Ads deploys AI across campaign optimization, data analysis, and creative generation
MGID, the global advertising platform, has launched a…