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AI’s Role in The Future of Content Writing

AI won’t replace writers, but the writers who use AI will replace the writers who don’t.

AI tools don’t write as creatively or emotionally as humans – yet – but they can certainly contribute to better content through other tasks – research, editing, and rewriting, to name a few. They can also test headlines, predict what target audiences want to read, and structure copy efficiently.

The human mind, with all its capacity for subtlety and nuance, remains the most powerful force in writing. Humans are the only ones who can truly create something new. AI tools aren’t humans, but as research and resources are poured in, they’re quickly catching up. And they can help writers become more effective communicators.

The writers who use them spend less time writing posts and deliver better quality content. As language models increasingly become more state-of-the-art, language, produced by AI through natural language generation (NLG), has progressed to a higher level.

These sophisticated tools can be trained to perform natural language processing (NLP) tasks, and essentially, learn to read and process large sections of text based on prompts. Understanding how humans read and process information, AI writing assistants can eventually offer suggestions on how to better structure sentences. The computer’s neural networks have pretty much the entire span of all the internet’s texts within their grasp to “learn” from.

The scale of AI seems limitless, but it does have its restrictions. Since these networks are based on predictions and statistical calculations, they lack the basic building blocks of understanding that we, as humans, take for granted. Yet, there are so many other areas where they can make an impact for more compelling content.

“With the rapid advancement of language AI technology and growing adoption of AI writing tools, I’ll be very intrigued to see if the time spent per post starts trending down. AI can assist bloggers in planning, drafting, and editing their content in a fraction of the time they would have traditionally spent on a post. AI doesn’t replace human writers, but it certainly enhances what they’re capable of producing,” Paul Roetzer, founder and CEO of the Marketing AI Institute, has said. 

AI isn’t here to take over your job, but it is here to optimize your work and make life easier. And it seems more and more people are interested. According to the keyword research tool Ubersuggest, the word AI writing is searched 4,400 times each month in the United States alone.

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It’s no surprise that many of the AI writing tools out today are called writing assistants. The future will be one where writing is an AI-first experience, where the task is a collaboration between person and machine.

Here are some ways AI can improve your writing:

  • Expression – AI will help us express our ideas more concisely and accurately. Once these systems can process language and suggest alternative ways to express thoughts, there’s a good chance people find better ways to say what they mean.
  • Ideation – Machines can play an instrumental role in our writing by helping us expand our thoughts. Writers can open themselves up to new creativity and ideas as the technical aspects are dealt with by AI.
  • Brushes for different styles – Visual editing software like Photoshop and Figma have changed the way designers work, giving them the ability to use an endless array of “brushes.” We can imagine having similar brushes for text, which could help writers articulate themselves in more versatile ways.
  • Democratization of content creation – AI tech can bring more people into the world of professional writing. This leveling of the playing field not only empowers writers but also adds more people to the workforce.
  • Helping non-native English speakers -It is estimated that there are 1.2 billion English language learners in the world. The impact of AI-based writing assistants on English language learners was recently measured in a recent study. It found that non-native speakers tasked with writing in English significantly benefited from a structured writing tool developed by researchers as compared to a standard word processor.

Writers – the next generation 

AI content writing technology is here to stay. Once we get over the initial urge to cling to our previous work habits, we can start to open up to the wonderful possibilities offered by AI-based content writing tools. These tools can bring opportunities for writers to elevate themselves.

As the machine learning tech develops, writers will be able to spend less time on the writing aspect of the process and more on deep thinking – honing their creativity and crafting unique perspectives. Writers with innovative ideas in content writing will be the ones who will benefit from this inevitable shift in the industry. And, the world will benefit from their ideas, expressed with clarity and concision. 

[To share your insights with us, please write to sghosh@martechseries.com]

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