How Artificial Intelligence is Reshaping Email Marketing
Artificial Intelligence (AI) is a key player in how technology got to its current state. It is already widespread in many industries, including healthcare, entertainment, and retail. Without it, consumers wouldn’t have been able to experience smartphone assistants, product suggestions, and predictive text responses. It’s truly revolutionized every digital native’s life.
On the digital marketing front, it continues to make huge waves, especially in Email Marketing. AI is instrumental to a lot of other emerging trends in the tech landscape such as big data, machine learning, and more.
Your email marketing tools most likely already work with AI in ways you have probably never noticed before — 49% of companies say they already use some form of email automation, and this figure is expected to increase as marketers and business owners see future developments. However, there’s room to grow and explore. It’s an exciting time for email marketers out there as AI will further reshape the medium, capitalizing on the strengths of Email Marketing.
What is the State of Email Marketing Today?
Eighty percent of consumer retail brands say that Email Marketing increases customer retention rates. In the B2B spectrum, Email Marketing is as relevant as ever. Seventy-three percent of millennials, aka the generation slowly dominating the demographic of most brands’ consumer bases, prefer to communicate business affairs via email.
Those stats paint a clear picture that email is still a relevant and evolving communication channel. Your digital marketing strategy would be incomplete without it. Specific techniques cannot be used to their full potential without the use of Email Marketing. One great example is hyper-personalization. Many digital efforts now are concentrating on this particular strategy, and one of the best and most effective ways to deliver this strategy is through email marketing.
Read More: Debunking the Biggest AI Myths in Marketing
Techniques like smart segmentation, optimized email subject lines, email automation workflow and more can help increase open rates and click-through rates (CTR). The stats don’t lie: 82% of marketers reported higher open rates after using personalization techniques in their email marketing campaigns; 75% agreed it produced higher CTR.
AI makes work more efficient, but digital and Email Marketing still need human experts to work. All of these tech advancements are no match for the soft skills that marketers possess when creating campaigns and making executive decisions. View AI as a powerful tool that can improve your processes and help you attain your KPIs and ROI faster but not as a replacement for human workers.
The infographic below will help you better understand the AI-powered trends that are transforming Email Marketing: