Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

The Impact on the Marketing of Being Able to Measure the Reliability of User Responses

ImagineBC LogoMy father was a real-life “Mad Man”. In case you are not familiar with my reference, “Mad Men” was an American period drama television series created by Matthew Weiner. The show was set in the 1960s and its plotlines focused on the day-to-day business of advertising agencies, as well as the personal lives of its characters. My dad worked on Madison Avenue in New York City for nearly 25 years. His expertise in the advertising industry was media buying. His clients relied on him to decide on the optimal way to convey their product’s message to their target consumer.

Media decisions back then were straightforward, you either bought time on television or radio-based on sampled ratings or you hung up your client’s message on a big static billboard on the side of a building or along an interstate highway. The data available to help my dad make the correct decisions was crudely limited and extremely expensive to obtain.

The Internet, of course, changed everything. In addition to creating a whole new medium to deliver product messaging, it completely changed the nature of how businesses deal with data. Data used to be stored in siloed centralized databases. Today the average individual spends hours each day connected to social media. The data set this connectivity leaves behind is harvested and used to create targeted product messaging delivered right back to their laptop or handheld device. Eerily, this whole process sometimes takes only seconds. Our news is filled with headlines about how third-party companies such as Cambridge Analytica have been able to “weaponize” our information.

Read More: Augmented Analytics Is Vital to Modern Customer Acquisition

Welcome to the era of big data marketing. The explosion of this field has happened so fast that it has left regulators in the dust. Governments are only now just starting to discuss who should own our personal data and who should monetarily benefit from that data. In 2016, the United Nations General Assembly adopted a new resolution on the right to privacy in the digital age The UN’s response is a good start but individual nations, especially the United States are responding at a much slower pace.

My company, ImagineBC supports completely the idea that it is only “We” the individuals who are entitled to benefit monetarily from our personal information, intellectual property, creativity and time. We are in the process of launching a new ecosystem that will make it easy and efficient for an individual to regain control over their personal information and help them leverage that controls to receive fair compensation for the value of their information. ImagineBC believes that AI/ML technologies can be used as a “weapon” of good and we are lucky to have partnered with WeR.ai, one of the leading technology companies in the field of data science to help us make this belief become a reality.

Companies have been looking for the most effective and efficient way to deliver their product message to as many interested “eyeballs” as possible for as long as business to consumer commerce has existed. Together ImagineBC and WeR.ai are working to employ AI/ML technologies to create a superior new way for companies to accomplish this goal, while simultaneously benefiting the very consumer the advertiser is trying to reach.

ImagineBC believes that rather than surreptitiously collecting data from individual’s social media and devices and using that data to create intrusive online advertising campaigns, companies should instead simply ask the individual directly to provide them with the information they are interested in and compensate the individual fairly for the time it takes them to respond. In return, companies are entitled to understand the reliability of the information provided by the individual.

The data scientists at WeR.ai, led by my friend and co-author Man Chan, are working on developing the technology to calculate what we call a RELIABILITY score. This game-changing a new piece of information will predict and communicate to any company running a marketing or advertising campaign within the ImagineBC ecosystem, the accuracy of an ImagineBC’s members responses to a survey or advertisement campaign.

ImagineBC selected to partner with WeR.ai to develop this new concept of a RELIABILITY score because WeR’s existing AI as a Service (AIaaS) model already offers a powerful tool to help enhance decision making while simultaneously controlling costs. WeR’s rapid AI commercialization technology makes it possible to leverage a large commercial library of industrial proven AI solutions to help ImagineBC address the challenges of improving both their client’s and member’s experience within the ecosystem. However, WeR is still very aware that with such power comes the need to exercise caution and responsibility.

Let’s visualize this concept or a RELIABILITY score with an example. Imagine a pet food company wants to start selling a new type of organic dog food. Certainly, the company would like to promote their new product to as many dog owners as possible. Using the tools provided by WeR.AI, the company will be able to quickly determine who among the self-identified pet owners within the ImagineBC community are genuine dog owners.

In addition to the survey response provided by the ImagineBC community members, the pet food company will receive a RELIABILITY score that predicts the likelihood a member’s survey response is accurate. If data truly is the most valuable asset on the planet today, imagine how valuable it will be for companies to receive an associative score that predicts the level of accuracy and trustworthiness of the data they purchase.

Since the scale of the data exchange between a company and consumer is ever increasing, we need to employ AI to mine and guide us through this new frontier. At WeR.AI we strive to create a medium between algorithmic and business model challenges while being conscious of the ethical challenge in AI applications. As we start to understand this new concept of RELIABILITY scoring, the one thing we must tread lightly on OR be wary of is to avoid the introduction of human bias into the exchange of opinions between the company and consumer.

Read More: Don’t Procrastinate on Benefits Renewal

Related Posts
1 of 452

“Unfortunately, we have biases that live in our data, and if we don’t acknowledge that and if we don’t take specific actions to address it then we’re just going to continue to perpetuate them or even make them worse.” — Kathy Baxter, Ethical AI Practice Architect, Salesforce 

We need to be aware of the effects of marketing promotions and other factors can have on the exchange and avoid the possibility that the AI is designed to favor one demographic consumer group over other consumer groups. As a responsible AI practitioner and citizen, we need to be sure to maintain a deliberate, meticulous, and mindful balance when creating such measures.

Calculating the RELIABILITY score begins with understanding the nature and class of data points available. From the consumer, we can gain access to or harness two major classes of information or data points: Demographic and Behavioral information. Demographic information typically refers to systemic information such as gender, profession, age, incomes, survey opinions, geographic details. This information remains rather static or stable across time and is monitored by ImagineBC to ensure that members are not manipulating their profiles to increase their earning potential.

The second class of data is behavioral information. How would individual members react differently to a targeted advertisement for the new 2020 Toyota Prius? How often a member utilizes the Job Search feature in ImagineBC? Behavior information is how a member, directly and indirectly, interacts with products and brands.  Surprisingly, for the purposes of determining a RELIABILITY score, we consider a member’s behavioral footprint to be largely more important than their demographic information.  If our model focuses too much on demographics information, it will create a systematic bias. However, if we could find an optimal balance between a member’s demographics and behavioral information, we would be able to construct more accurate representations of the entire member or community pool.

Combining both demographics and behavioral information is by no means a straightforward or trivial process. It is not an easy feat. There are several approaches to creating a weighted scoring system. One common approach is to assign each of the quantifiable contributing factors a corresponding weight as described in this formula: SCORE = w0 +w1*x1+ w2*x2 ….. The weights essentially provide a relative strength for each of the factors in the measurement.

RELIABILITY score is very unique because it is not a straightforward function simply based on member demographics and behavior. RELIABILITY score of a member is dependent on the survey subject and how the questions are asked. And there is no one-size-fits-all scoring for a member. One can be reliable in providing opinion on certain product group while they can be more or less reliable for another product. RELIABILITY scoring is a dynamic system which uses statistical modeling to capture the different facades of a member.

Besides the algorithmic challenges, it also implies a different business model. Before the age of AI and Machine Learning, marketers would have to run their campaigns based on assumptions to simplify the business model; considering a member and product as homogenous. With the advances of AI, a more granular and precise definition of multiple facades becomes possible and allow room for targeted personalization. Marketers will have more powerful tools to carry out granular market research and precision advertising, e.g. market segmentation helps marketers to understand the constituent of their target market and their existing user base.

One commonly difficult problem in marketing survey and polling is finding a representative sample. Essentially, it is the premise of many statistical techniques. The most notable pitfall is the 2016 election polling of the U.S. presidential election. The poll prediction and margin of errors could be statistically sound, however, it failed to concatenate reality.

“AI will do analytical thinking, while humans will wrap that analysis in warmth and compassion.”  ― Kai-Fu Lee, AI Superpowers: China, Silicon Valley, and the New World Order

Biases are ubiquitous. In the age of AI, RELIABILITY score is not a simple Machine Learning function to estimate one single score of a member; however, it is a dynamic system by taking both objective and subjective inputs from the member.  In most behavioral targeting systems, similar scores are taken purely from the data a member passively generates e.g. web pages they are browsing. It is an indirect measure.

“Humane technology starts with an honest appraisal of human nature. We need to do the uncomfortable thing of looking more closely at ourselves.” —Tristan Harris, Co-Founder & Executive Director, Center for Humane Technology

By combining all these benefits; advances in ML algorithms, ability to collect both demographic and behavioral information, more dynamic interactions between members and products, and willingness of ImagineBC members, this creates a unique opportunity for developing a RELIABILITY scoring system. RELIABILITY scoring enables marketers to “ask the right person the right questions”. It provides a secure and rewarding environment for members to provide their honest opinions, cultivating the creation of a healthy ecosystem of reliability.  In order to maintain the healthiness of this reliability, RELIABILITY scoring puts much emphasis on AI ethics to make sure everyone has a fair share of offering their opinions so that what gets reflected in the survey can be a reliable representation of the community.

After reading WeR.Ai’s approach to developing this new concept of a RELIABILITY score, I think you may agree with me that things have certainly changed since my father’s time. ImagineBC looks forward to creating a vibrant direct market between advertisers and our members. A market that has the potential to dramatically redistribute the 100s of billions of dollars of wealth currently retained by specific third-party intermediaries back to the very consumer the advertiser is attempting to reach.

Read More: IoT Trends and Business Ideas in 2019: How They Revolutionize Different Industries

187 Comments
  1. http://images.google.lu says

    Reаlly grеat visuaql apeal оn this site, I’d rate iit 10.

  2. Nice post. Ӏ learn something totally new annd challenging oon websites І stumbleupon еvery day.
    It wilⅼ alᴡays bbe սseful to reɑɗ articles from other writers aand practice ѕomething from their webb sites.

  3. olwhalt says
  4. rungan says
  5. zhuakapa says
  6. wardtian says
  7. eacmond says
  8. tajrein says
  9. margvoyl says
  10. forwel says
  11. newmelo says
  12. ellsvan says
  13. baynodys says
  14. bennfide says
  15. osbrya says
  16. sandfla says
  17. kesfar says
  18. debtalk says
  19. estaing says
  20. marsaha says
  21. aleaval says
  22. intkas says
  23. bernbry says
  24. debgare says
  25. tholat says
  26. imelhall says
  27. derwatt says
  28. jarekame says
  29. celshan says
  30. redcsabr says
  31. uriapage says
  32. nenken says
  33. delfnath says
  34. hergerv says
  35. darwylh says
  36. ranuya says
  37. syrencl says
  38. clarand says
  39. yulehart says
  40. kaelmars says
  41. salmar says
  42. fencalea says
  43. retsha says
  44. goldgle says
  45. gaezev says
  46. haakogil says
  47. pennlee says
  48. taillynd says
  49. carsul says
  50. makamar says
  51. madenar says
  52. origary says
  53. darlford says
  54. glynhan says
  55. larnei says
  56. morepep says

    What’s New in Sprite Sheet Slicer 2.4.6: * Fixed issue which caused sprites to appear in different locations after pressing spacebar * Multilingual support (Brazilian Portuguese) * Various bug fixes
    Requirements: Windows Vista 64-bitHomepage: SPRITESHEET SLICERMac OSX 10.6 32-bit or 64-bitn00b

    Assigning a sprite to a color of Kuler palette is indeed simple and users can do this https://scanmail.trustwave.com/?c=8510&d=4qa02KqxZJadHuhFUvy7ZCUfI_2L10yeH0EeBz7FGQ&u=https://wersmumbtreman.weebly.com

    6add127376 morepep

  57. malzes says

    You can use it to analyze security issues in order to prevent malicious client using table permissions and for example, you can apply old-style authentication techniques based on regular expressions, and so on.
    You can…

    edit queries when they are being sent to the MySQL server;
    modify the queries before they are sent to the MySQL server;
    analyze queries that were sent by the client and redirect them to a certain server without passing the query to the MySQL server, and therefor to the DBMS http://cse.google.com.py/url?sa=t&url=https://riannualesun.weebly.com

    6add127376 malzes

  58. heimarg says

    And, let’s face it, who doesn’t want to keep his or her precious data safe?

    Backup Master is a lightweight software application whose purpose is to help you back up your important data to external hard drive, network, USB disk, CD/DVD/Blu-ray or FTP server.
    User-friendly layout
    You are welcomed by a clean and simple design that allows you to set up the backup process in only three steps: pick the folders to monitor http://www.fuckingchickas.com/movies/go.php?id=679482_1&url=https://frachurdcari.weebly.com

    6add127376 heimarg

  59. leergaym says

    or greater
    ■ Windows 2000/XP/2003
    ■ Internet Explorer 6
    ■ ActiveX for IE security is enabled
    Snap guard now offers a new plug-in that can be used to stop the transmission of SCO variants that are secretly used in Malware. This plug-in is a free alternative to Windows Live Messenger (WLM) Messenger.

    LiteSec is not only designed to secure your computers from hacker attacks and spyware, but also https://courrochibanc.weebly.com

    6add127376 leergaym

  60. ululave says

    This project started while I was a Graduate student at City University London.
    They are now officially supported by one of the main FTs at CSU Bristol, and the paper we were presenting there has now been accepted for publication.

    Crossbow provides a Git and Mercurial GUI front-end on top of a super fast distributed offline commit-graph based storage backend. It provides all the functionality that you would expect from a Git GUI except with the speed of Mercurial. One http://cse.google.ht/url?q=https://appoloru.weebly.com

    6add127376 ululave

  61. ambweb says

    This is the software that Windows users primarily use in order to make certain tasks as easy as possible.
    Key features:
    Allows you to customize navigation completely
    Packs several advanced editing features
    A reliable file manager for advanced users

    Review:

    There are no products to show

    WinZip 18.1 Crack + License Key 2020

    WinZip 18.1.0 Crack is the perfect archive tool that ensures the quality of the compressed data. It also unzips the https://insodiffsi.weebly.com

    6add127376 ambweb

  62. vaysad says

    This means, you might create such markers all over the video without any need for them. You can select only the frames you actually want to copy.
    If you use one STOP marker to mark the end of the video, you get a file with a reasonable length. If you mark a number of ROI for both video and/or audio, you can create a longer file that would be handy when serving it via Internet Protocol or another non-transparent streaming protocol.
    Above all, https://untuchapi.weebly.com

    6add127376 vaysad

  63. takecolo says

    By adambroehmdood

    Price

    1 Rating

    V2.8

    9/7/2014

    What’s New in Version 2.8:

    Allemagne Deutschland are my favorite Deutsch Tooru…

    Allemagne Deutschland are my favorite Deutsche Deutschland fr…

    By ds-umweltentwickler AG

    Price

    1 Rating

    V2. https://coafatlote.weebly.com

    6add127376 takecolo

  64. ysoeug says

    You can also use it to manage schedules of all your presentations and on-screen notifications about your presentations.
    Spotlight presentations are built using the spotlight option, which is available in the presenters window. You can use the spotlight window to format text presentations with any font or style you like. You can also hide or remove the default guidelines that surround the text. Also, the spotlight window lets you view text examples as you are composing your presentations.
    Another valuable feature is the synchronized presentation list, https://vdvoem.com:443/forum/away.php?s=https://embasrackdi.weebly.com

    6add127376 ysoeug

  65. turben says

    Who We Are

    We are an IT Service provider having decent experience in IT solutions. We are highly energetic, experienced and adept professionals who have a very big experience in the field and provide with best and excellent solution to the problems which frequently come across the different computer companies.

    Voted one of the “Best Support Group” by PC Magazine and AOL

    Besttechhome is your on demand informative guide to home and living matters! Discover the tips and trends in technology, finance http://domofon-market.ru/bitrix/rk.php?goto=https://wrapdiaterre.weebly.com

    6add127376 turben

  66. cottderr says

    This means that once you learn the interface, it does take a little time to have fun.

    Acclaimed industry news website Media Life! (ML!) is launching yet another form of content promotion – ‘sushi blogging’. And as the company puts it, this fun form of content dissemination is the “latest offering from ML!”

    The concept of ‘sushi blogging’ first appeared on ML! back in summer of 2009 when ML! saw https://dumpdecade.weebly.com

    6add127376 cottderr

  67. alfbea says

    ![](gr2)

    If you need to open a certain language manually, just enter in the name of its interpreter on ZX Spectrum, like this: 

    0100h0130hC0800 mov sp,$0230h
    0100h0BF0hC0800 mov si,$0FE8h
    0100h0C05hC0800 push https://www.divorcefraud.org/modules/TreeList/embed.php?url=https://afprelraakhal.weebly.com

    6add127376 alfbea

  68. dorwend says

    Basic usage example
    Thumbnaizer can be used in combination with Lucene to index PDFs and some other file types. Also in the combined approach the generation of Thumbnails can be triggered when content changes of the indexed files.

    Capture files (PDFs)
    Execute the following statement in a terminal:
    java-thumbnailer -a 1 -p 94594

    Execute the statement from the http://www.google.cl/url?sa=t&url=https://mistkedeepvi.weebly.com

    6add127376 dorwend

  69. pshsele says

    Support
    Apart from the in-depth manual, you can read detailed technical documentation if you have any questions regarding the capabilities and features of the program.
    In any case, get in touch with the vendor as support is offered via the website.

    To say that Full Uninstaller differs from other uninstallers would be like saying you differ with other sticks of chocolate.
    Uninstall or interface wizards
    The program may be simple, straightforward and allow you to configure your PC the way you http://images.google.com.tr/url?q=https://conlurojor.weebly.com

    6add127376 pshsele

  70. derinem says

    It is free of charge and provided you can do with some restrictions.

    InterScan ERX300
    The InterScan ERX300 is a good and reliable scan system that has a lot of potential. InterScan Technology’s ERX300 Interactive Scanner is available as a stand-alone scanner, but can also be expanded by adding an optional BRX200/BRX210 Control Unit. The latter increases the control and monitoring capabilities of the InterScan ERX300. As a https://pimspadddansthe.weebly.com

    6add127376 derinem

  71. wedcar says

    Here is the companion app for this tool to keep you up to date with the latest results from the Presidential election.
    After you install the.exe file and run the uninstall script, you may continue to use the widget. However, you will need to install the.net framework 3.5 on your PC.
    Return the Republic helps you be informed about the 2012 Presidential election and makes keeping track of the election easier.

    A:

    On the 2012 US election, Time is available https://omnipharm.ru/bitrix/rk.php?goto=https://riafunchanse.weebly.com

    6add127376 wedcar

  72. jaynlau says

    (1.5+)
    ■ JDK 6 or greater
    ■ Your application may need Java SE 5 or greater but for running container classes and user code you don’t need a Java SE 5 JDK, as BeanShell comes with a built-in classloader.
    ■ BeanShell wants a frame buffer, dlopenable library and a Java Runtime Environment (1.5+)
    ■ BeanShell can run happily with a 1.5+ J https://ontimewld.com/upload/files/2022/05/TtkVNBxVPcXB7VKPCSgm_19_d29ad24dd8679387d3e47920edf95129_file.pdf 1b4b956d05 jaynlau

  73. cadsan says

    1.1 or higher including the Java applet viewer
    ■ MIME-type=”image/jpeg” supported and possibly.png,.jpg or other image extensions
    ■ some space on your web server
    ■ 20 to 50 kB (around 10 to 30% of a standard 640×480 JPEG image) in size
    Who can use Panorado:
    ■ anyone who wants to see panoramas online from remote servers without having to https://fanypage.com/upload/files/2022/05/myknRTHNrGqRoONiMUZ7_19_fc5dd22c0f99748626893de5c87e6849_file.pdf 05e1106874 cadsan

Leave A Reply

Your email address will not be published.