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Adobe Summit 2024: 10 Key Takeaways

During the Adobe Summit 2024, which took place in Las Vegas from March 26th to 28th, the focus was on the future of CXM. The event showcased numerous innovative ideas and valuable insights that have the potential to transform the industry. The announcements made at the Summit were truly remarkable, showcasing Adobe’s ability to make groundbreaking announcements and launch visionary products.

Day 1

On Day 1, the keynote session started with a bang, led by Adobe CEO Shantanu Narayen. The stage was then taken over by a lineup of speakers from Adobe and their esteemed global Enterprise-level partners. Please find the speaker list.

Day 2

Furthermore, day 2 featured an informative workshop on the upcoming B2B features set to be released later this year. Attendees also gained valuable insights into Edge Delivery Services for Adobe Commerce through various brands, many of them shared their achievements in a captivating showcase.

Read 10 AI In Manufacturing Trends To Look Out For In 2024

Adobe Summit 2024 Keynotes

Adobe Commerce Storefront

Introducing the latest tools for creating exceptional storefront experiences. This development on the front end is a significant milestone, comparable to Adobe’s acquisition of Magento Commerce. Drop-ins enable the creation of micro, serverless frontend components that can seamlessly integrate into any framework. Furthermore, Adobe Experience Manager (AEM) customers can utilize Edge Delivery Services (EDS) and Document Based Authoring to efficiently deliver complete storefront experiences. This involves managing site structure and content through MS/Google Docs and making use of Dropins for Commerce components.

New B2B capabilities

We are excited to announce that B2B 1.5.0 is scheduled to be released this summer, with a targeted ETA of June. Stay tuned for more updates! Our latest updates bring a range of exciting new features to enhance your experience. These include the ability to efficiently manage parent/child company accounts, easily create and modify negotiable quote drafts, and utilize a quote template system that allows for the creation of pre-approved quotes based on specific conditions.

Adobe introduced GenStudio,

This application prioritizes generative AI and focuses on streamlining content creation, online delivery, and measuring AI-enhanced experiences.

Generative AI-powered Assistant

The company implemented a generative AI-powered assistant across its enterprise tools for task automation and technical support, alongside Firefly Services, which is aimed at eliminating repetitive tasks in content creation.

Partnership with Microsoft and IBM

In addition to its previous announcements, Adobe has further strengthened its collaboration with Microsoft. This will enable marketers to leverage GenAI capabilities by seamlessly integrating Adobe Experience Cloud workflows and insights into Microsoft Copilot. Adobe has formed a partnership with IBM Sterling to seamlessly integrate with their Order Management solution. Now in beta, ready for use. Adobe expressed its commitment to expanding and enhancing its strategic partnerships with Google and other companies to enhance its product offerings and foster innovation.

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Adobe Experience Manager (AEM) Assets Integration

A new integration for AEM Assets was recently announced, featuring a captivating demo that showcased the power of generative AI. The demo displayed an image of a product gallery being edited, where a bottle was seamlessly added to an existing backpack image. What’s even more impressive is that the changes made were automatically updated in the Magento admin panel.

Compliant with HIPAA regulations

Adobe Commerce now offers HIPAA-Ready capabilities and introduces key features that allow healthcare customers to effortlessly fulfill their HIPAA obligations. This addition showcases Adobe’s forward-thinking approach to meeting specific market demands and ensuring adherence to regulations and compliance standards, thereby expanding the versatility of Adobe Commerce solutions.

Payment Service for Adobe Commerce and Magento

The Payment Service for Adobe Commerce and Magento is a fully integrated payment management solution with PayPal as the backbone. It allows centralized control over payment and order data, offering deep insights into business operations and simplifying reconciliation processes. This solution, equipped with PCI DSS and 3DS transaction security, also integrates automated fraud protection, enhancing transaction safety and reliability.

Adobe Experience Platform’s Real-Time CDP

The Payment Service for Adobe Commerce and Magento is a seamlessly integrated payment management solution with PayPal as the foundation. With centralized control over payment and order data, businesses gain valuable insights into their operations and streamline reconciliation processes. This solution is equipped with PCI DSS and 3DS transaction security, providing automated fraud protection to enhance transaction safety and reliability.

App Builder

App Builder, in conjunction with API Mesh, is now focused on creating backend solutions instead of storefront ones. It is designed for integrating with external systems like ERPs and can also be used as an alternative to building admin UIs as React applications, rather than using the native Magento approach.


The main highlights from this year’s Adobe Summit, as discussed by business leaders, revolved around the effective utilization and management of data, the push for automation to achieve more with less, the growing interest in implementing generative AI efficiently, a focus on sustainability, and a commitment to continuous innovation to deliver better solutions and experiences for customers.


Where is the Adobe Summit 2024?

The 2024 Adobe Summit in Las Vegas concluded yesterday, with an impressive turnout of around 10,000 participants. This year’s conference had a strong emphasis on Adobe’s investments in AI, specifically Firefly, their family of custom generative AI models.

What were the topics?

Various topics were thoroughly examined, covering everything from omnichannel marketing strategies to the ethical implications of AI. This allowed attendees to gain a comprehensive understanding of the complex challenges and opportunities present in today’s digital ecosystem. With the knowledge and insights gained, businesses are ready to embark on transformative journeys that will reshape CXM for years to come.

What are the session tracks?

  • Analytics
  • B2B Marketing
  • Commerce
  • Content Management
  • Content Supply Chain
  • Customer Data Management and Acquisition
  • Customer Journey Management
  • Developers
  • Generative AI
  • Personalized Insights and Engagement
  • Planning and Workflow
  • Trends and Inspiration

Read: Celebrating IWD 2024: Top Interviews Featuring Female Executives

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