Intent IQ and HUS Digital Partner to Help Retailers Tap into First-Party Data
Intent IQ, a next-generation identity resolution leader, has partnered with HUS Digital, a leading data management provider, enabling retailers to tap into their first-party data. This unique partnership better positions retailers for a cookieless future by seamlessly integrating website data into digital campaigns.
HUS Digital provides value to its clients by empowering them with their own first-party data. Its technology converts anonymous site visitors into paying customers and connects consumers with the products and services they want. Through their unique partnership with Intent IQ, HUS Digital can now offer retailers the ability to identify their clients’ anonymous traffic and associate targetable identifiers such as hashed emails and MAIDs and incorporate this data into their digital campaigns, improving targeting and ROI.
“We are very excited about our partnership with Intent IQ because it allows retailers to be ahead of the changes in the digital advertising ecosystem by being less reliant on third-party data and more reliant on their own first-party data,” said Richard Paul-Hus, from HUS Digital. “Retailers are able to re-engage with site visitors through targeted advertising and greatly increase their sales efforts and revenues.”
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With Intent IQ’s Visitor Recognition Solution at the core, coupled with HUS Digital’s newest featured partnership with Zapier.com, users can now connect their HUSanalytics dashboard to many of the 2,000 apps featured in Zapier’s hub including Facebook Ads Manager. Users can automatically incorporate their visitors’ anonymized markers such as hashed emails directly into an existing custom audience in their Facebook ad campaign, creating huge time savings from the manual process and no longer adding short-lived cookie IDs via the Facebook tracking pixel. Intent IQ and HUS Digital have integrated in a close to real-time capacity allowing for seamless value in returning results for HUS Digital and its clients.
“HUS Digital is a great partner for Intent IQ due to the strong synergies between our platforms. HUS Digital is an extractor of website information while our technology converts this information into data that can be used for highly targeted and effective advertising,” said Shaun Fortney, VP, Sales & Business Development, Intent IQ. “We are pleased to be working with HUS Digital and offering these capabilities to retailers this holiday season and beyond.”
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