Last year’s talking points included the pros and cons of AI, but with ChatGPT’s bombshell debut in late 2022, AI has become an even hotter topic in the business world. Thanks to its myriad uses, more organizations are implementing these technologies in the workplace. In fact, 35% of companies reported already using AI in 2022, up from 31% in 2021. Of those companies not using AI, 42% reported exploring the options for potential future implementation. In the face of this AI explosion, let’s examine several uses and implications of ChatGPT for marketers and sales teams.
What is ChatGPT?
ChatGPT (generative pre-trained transformer), an AI technology created by parent company OpenAI, uses text prompts like user-input questions to drive conversations. Lauded for its natural-sounding language, the most recent update, ChatGPT-4, can generate output in 26 different languages.
OpenAI’s groundbreaking technology has not gone unnoticed by other prominent tech industry players. Microsoft has already invested $10 billion in OpenAI and holds a 46% ownership stake in the company. Google recently rolled out Bard, its own alternative conversational AI model. If these two tech powerhouses are investing their efforts in AI, don’t you think your organization should, too?
5 ways to use ChatGPT in marketing and sales
Search Engine Optimization (SEO)
ChatGPT is a great way to jumpstart your SEO strategy. With the right prompt, the platform can output a high-level overview that you can further develop into a full-fledged SEO plan. Using ChatGPT as a jumping-off point is an efficient way to save time when you want to take your idea to the next level.
Pay-per-click (PPC)
Paid search strategies also benefit from ChatGPT, which can improve the landing page experience. 80% of internet users only read the headlines — and with the average bounce rate for a landing page at about 40% — capturing and keeping their attention is vital for decreasing that percentage. Use ChatGPT to generate captivating ad copy headlines that attract and entice users to your website.
Once they arrive on a website, nearly 70% of people head straight to its search bar. Marketers should employ ChatGPT to populate search engines with specific, frequently-used keywords. The right keywords are critical, as 94.74% get ten or fewer monthly searches. Choose the exact keywords that your customers are searching for to drive more traffic to your website.
Conversational intelligence
Customer conversations yield some of the richest customer information, and ChatGPT can generate even more value from these conversations. After a phone call, input the transcript into ChatGPT and use the tool to summarize the conversation. This approach creates more opportunities to extract hard-to-find patterns and predict future conversations’ outcomes. ChatGPT can even suggest the best next steps, such as a follow up email or phone call, based on customer interaction.
Email and other written content
When it comes to longer written content, ChatGPT can be a valuable resource for inspiration and ideas. It can generate robust outlines when fed a general idea and important keywords, helping you avoid writer’s block by offering ideas you can bounce off of, suggesting content topics and much more. Once it’s produced the initial content, you can expand on and tailor it to fit your messaging perfectly. ChatGPT cuts down on brainstorming time and moves you to your final product more quickly than if you were doing it without any AI intervention.
Competitive Research
ChatGPT can also generate ideas about competitive differentiation. For example, you can input a prompt asking for it to identify the differences between your organization and a competitor, and ChatGPT will produce a list of potential distinctions in seconds. This list can help you determine your product’s unique selling points elevating you above other brands in an increasingly competitive market. A caveat: ChatGPT’s output isn’t perfect, so thoroughly review the points it provides before hopping on a sales call.
Other AI tools
AI has evolved to become more accessible than ever. Though many different AI tools exist, ChatGPT has approximately 100 million active users and attracts over one billion site visitors each month. Thanks to their stackability, AI technologies’ uses offer nearly limitless potential innovative applications.
Whether you’re starting small by using ChatGPT to write a headline or investing heavily in integrating AI technology into your solutions stack, it’s time to capitalize on the trend and take advantage of its potential to make a positive impact on your business operations.
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