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eDreams ODIGEO Delivers Greater Personalization for Travelers with New AI-powered Technology

– New iteration of AI-powered technology has resulted in higher accuracy (+17%) in providing tailor-made travel proposals to travelers
– Following this enhancement, the vast majority of returning users (72%) now order the first recommended travel option when they search via the eDreams ODIGEO travel brands
– The Company’s travel search engine is powered by a complex set of algorithms that make predictions on the travel proposals that better meet each individual traveler, considering their previous selections together with additional data points
– This proves the success of the business in personalizing at scale and an individual level with AI

eDreams ODIGEO, one of the world’s largest online travel companies and the second-largest in terms of flights globally, announced that it has achieved greater personalization for travelers following the deployment of a new iteration of the AI technology that powers its travel search engine. As a result, almost three-quarters of users (72%) with a previous search made, now order the first recommended travel option provided to them via search. This represents an increase of +17% since the technology was introduced at the end of last year.

The Company’s unique travel search engine is supported by a set of algorithms that make predictions on the travel proposals that better meet each traveler, considering the user’s previous selections together with dozens of additional criteria and data points as well as aggregated data from 1.7 billion monthly searches from users.

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Providing truly personalized travel experiences is a key priority for the business as it strongly enhances the customer experience, making it easier and faster for travelers to book the travel option that is most convenient and tailored to their individual needs and preferences, which ultimately means cost, effort and time savings for travelers. The accuracy of this technology reduces the need for users to manually use filters, spend time browsing, comparing and building different itineraries on their own, as the platform makes all the necessary combinations and calculations on their behalf, and in a matter of seconds.

The personalization of the booking funnel also brings advantages to the business. When given personalized and tailored-made travel propositions, users are more likely to complete their bookings after making a search on the platform, translating more searches into bookings. The business has seen a growth in conversion rates following the implementation of this enhanced AI solution.

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Christoph Dieterle, Chief Product and Retail Officersaid“MBL is transforming the way we do business by enabling us to offer a better shopping experience and personalized itineraries for our customers. Over the past five years, we have invested heavily in developing proprietary technology to industrialise data science, machine learning, and artificial intelligence across our organization, and we are excited to see such positive results in improving the traveler experience. With this latest enhancement, we offer our customers unique tools that dramatically improve their ability to search and book for the most convenient travel products.

“Our ambition is to go above and beyond to continue being a leader in the application of Machine Learning and AI at scale in the travel sector, driving continuous innovation and serving as a lighthouse for the wider industry. As a technology company and the second-largest flight retailer in the world, we leverage our unrivalled data to create superior itineraries and offers for the 17 million travelers that book with us every year.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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