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Dallas Cowboys And AT&T Select MatSing To Deliver Exceptional Performance At AT&T Stadium Using Lens Antennas

Innovative antenna design enhances AT&T’s existing broadband mobile coverage and reduces RF interference to AT&T Stadium for when fans return to the seats

MatSing, the world’s leading manufacturer of high-capacity lens antennas, today announced that it has been selected by the Dallas Cowboys and its network provider AT&T, along with ExteNet Systems, to provide mobile capacity antenna coverage for AT&T Stadium for the upcoming NFL season. These antenna upgrades will further enhance the exceptional experience provided by AT&T for fans in AT&T Stadium. This deployment follows a test run with reduced crowds during last season. This selection was made due to the capacity of MatSing technology to work with the AT&T systems at the stadium.

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“AT&T Stadium is the premier venue for sports and entertainment and we are excited to work with the Cowboys organization to ensure that fans have access to the most advanced technologies to enhance their experience,” said Kevin Griffin, Executive Director for AT&T’s Sports and Entertainment group.

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Following the installation of 20 MatSing lens antenna by ExteNet covering the Stadium’s entire seating bowl and field with 4G and 5G broadband mobile coverage, the fans and patrons will now experience never seen before performance with their smart devices in the stadium.

“With data demands of cell phones continuing to grow exponentially, driven by new apps and technology, our legacy DAS infrastructure could not keep up with those demands,” explained Cowboys CIO Matthew Messick. “AT&T introduced us to MatSing’s antenna technology, and immediately knew their technology would give us the necessary capabilities with room to grow.”

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“Operating the largest indoor DAS network in the United States at AT&T Stadium provides us a unique opportunity to enable the best possible fan experience at one of the NFL’s most iconic venues,” added Rich Coyle, President & Interim CEO, ExteNet Systems. “We thank the Dallas Cowboys for trusting us with this opportunity, and MatSing for providing the clear winning technology for our mobile broadband needs.”

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MatSing’s spherical lens antennas are based on a unique patented technology that allows a single antenna to provide up to 48 high-capacity coverage sectors, replacing up to 48 traditional antennas with a single lens. Unlike other current solutions, like under-seat antennas, the MatSing lens antennas installed in the roofing structure typically have a clear line-of-sight path to potential users. This significantly reduces the number of antenna locations, as lens antennas can also reach farther than traditional antennas, providing better AT&T coverage and less interference at a lower cost and complexity for the team.

“A smoother Internet experience able to handle modern-day demands of streaming and social media sharing awaits Cowboys fans when they return to AT&T stadium,” added Michael Matytsine, MatSing co-founder and EVP of Operations. “Even when the stadium is at full capacity, lens antennas will provide a smoother data experience with fewer interruptions for fans who have embraced streaming and sharing as an intrinsic part of their stadium experience.”

AT&T, ExteNet and MatSing will continue to work with the Cowboys to maintain and test the lens equipment ahead of the season, ensuring its readiness for wider use by fans in AT&T Stadium.

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