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How to Implement ChatGPT Into Your App Marketing Strategies

According to reports, around 88% of mobile time is spent within apps. It is no wonder then that for those that rely on mobile business transactions need to zero-in on their app marketing strategy – not just to increase the success of their mobile app but to also increase their overall revenues. With over 2.8 million apps available in the Google Play Store and 2.2 million in the Apple App Store, app marketing is a very competitive area, making your app stand out and attract a significant user base can be challenging.

It isn’t enough though to have just great features and the best user experience. You need to be able to get your app from the app store into the phones of your customers. And with the app market being so competitive, this is no easy task.

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Thankfully, app store marketing and optimization has really matured as a market over the past few years and there are now more tools and data available to help you get a competitive edge.

With advancements in artificial intelligence and natural language processing, there is now a new powerful tool that can help app developers and marketers take their app marketing efforts to the next level.

Chat GPT, or Generative Pre-trained Transformer, is a state-of-the-art language model developed by OpenAI. It can generate human-like text, answer questions, and even complete tasks such as writing emails and composing poetry.

In app marketing, OpenAI Chat GPT can be used at each step of the app user lifecycle. However, to take the most out of new technology, you need to know how to work with ChatGPT.

Therefore, let’s dive deeper into the world of app marketing with AI and see how Chat GPT can assist you with your daily app marketing work.

How can Chat GPT be used to enhance app marketing efforts?

As mentioned earlier, the app business is very competitive, and mobile app marketing strategies require different actions at each step of the app user lifecycle. Let’s look closer at the main stages of the app user lifecycle and enhance your app marketing with Chat GPT.

We all know how important it is to understand our users well and what they do with our mobile apps and games. But did you know that there’s more to acquiring and retaining them? There’s an entire process that your users go through when using your app, it’s called the user lifecycle. It refers to the stages a user goes through, from the initial discovery of an app to becoming loyal. The steps of the app user lifecycle include:

Awareness

This is when the user becomes aware of the app through various channels such as app store search, social media and advertising. At this stage ChatGPT can help app developers and marketers to conduct market research, identify trends and challenges in a specific category, brainstorm promotional ideas for different channels, create a promotional strategy for different channels or create concepts for ads.

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Acquisition

This is when the user downloads the app and starts using it. At this stage ChatGPT can help app developers and marketers to create a user acquisition strategy, brainstorm ideas on how to increase app installs, generate various app names for A/B testing, write an app description with keywords or translate app store metadata to different languages.

Engagement & Retention

This is when the user begins to engage with the app and receives value from it. The user continues to use the app regularly and becomes a loyal user. At this stage, ChatGPT can help app developers and marketers to analyse competitors’ app features, brainstorm new features for a specific app and target audience, generate ideas for users’ onboarding, write personalised messages for different target audiences or create a user retention strategy.

Revenue

This is when the user begins to generate revenue for the app through in-app purchases or other monetization strategies.

Here ChatGPT can help app developers and marketers to brainstorm a list of monetization ideas, analyse the most profitable apps on the market, create a monetization strategy for a specific app category and target audience, provide a step-by-step guide on how to monetize a particular app or game, or generate suggestions on how to increase app revenue.

Loyalty

This is when the user recommends the app to others, leading to new user acquisitions. ChatGPT can help app developers and marketers to generate ideas for encouraging users to share the app, write personalised prompt notifications, brainstorm user rewards ideas, generate ideas for UGC campaigns, or even create shareable content.

The aim for app marketers is to optimise each stage of the app user lifecycle to increase the lifetime value of each user and ultimately drive sustainable growth for the app. With tools such as ChatGPT you can get AI assistance to help you brainstorm ideas, conduct research and suggest writing content.

The use of Chat GPT can push the success of your app to the next level. Try to use different prompts to generate valuable insights for each stage of the app user lifecycle. For instance, for the Awareness stage you may want to use a prompt such as “Act like a mobile app marketer. Identify different customer personas for my app that helps with [usecases of the app].” Or for the Retention stage, you may want to ask “Act like a product owner and come up with ideas that help to decrease the churn rate of my mobile app that helps users with [usecases of the app]”.

Keep in mind that with the great power of ChatGPT come certain limitations. For example, always needing to chat with a bot may not be the best or fastest way to get what you need. Setting up ChatGPT properly is key and can easily go wrong without certain experiences with AI. However, that shouldn’t put you off trying ChatGPT for different stages of your app marketing strategy. As AI becomes a bigger part of our everyday work-life, app marketers and developers will need to take advantage of these tools to be able to compete with other businesses that are embracing these new technologies.

[To share your insights with us, please write to sghosh@martechseries.com]

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