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Minute Media and Protected Media Collaborate to Empower Publishers by Solving Ad Fraud at the Source

Minute Media, a leading global technology and digital publishing platform, and Protected Media, an anti-fraud innovator, are announcing a wide-reaching collaboration to ensure validated high-quality traffic for advertisers across the company’s publishing assets and technology users. Protected Media’s cybersecurity-based ad fraud solution enables Minute Media to create transparency and trust between advertisers and publishers that use its rich video content and platform. Straddling both the supply and demand sides of the advertising supply chain, Protected Media’s cross-chain solution puts Minute Media in a unique position to solve ad fraud at the source.

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Minute Media has been steadily growing as a sports video content giant and an infrastructure provider for the publishing ecosystem, powering in excess of a billion video streams each month in North America alone alongside its tier one publishers. But with scale comes responsibility, and now, with video’s rising attractiveness to both publishers and advertisers, Minute Media is upping the ante to ensure that both their partners enjoy the direct and indirect advantages of fraud-free, validated traffic.

Protected Media, provider of ad fraud protection based on cybersecurity methodologies, currently the most innovative approach that guarantees authenticated and verified user engagement across the digital advertising supply chain. Protected Media’s solution offers stronger, more proactive protection because it caters to both supply and demand, creating an internal feedback loop of cross-industry knowledge sharing and collaboration to effectively fight fraud. By partnering with Protected Media, Minute Media guarantees the quality of their audiences and supplies publishers with tools to create transparency and trust.

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“We’ve chosen Protected Media over the competition because of the unique value proposition offered by its cutting edge solution,” said Sharon Weiss, Minute Media’s CTO. “Protected Media empowers publishers by bridging the gap between supply and demand and solving ad fraud at the source. Now, publishers and advertisers using Minute Media’s technology can feel even more confident that they are protected from fraud.”

Amichai Zuntz, Protected Media’s EVP, said that “our collaboration with Minute Media sends out an important message to the industry: the growing sophistication and scale of ad fraud can only be eradicated through technologies that work across the supply chain. When verification and authentication work holistically, fraudsters aren’t able to get through the cracks usually left by fragmented protection. As a publisher and a technology provider, Minute Media is the perfect partner to realize this vision.”

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