Firstup Launches To Redefine The Digital Employee Experience For Every Company
– Mobilizing more than 15 million workers and adding more, Firstup launches to redefine the digital employee experience for each company
SocialChorus and Dynamic Signal, two high-growth SaaS leaders in the digital employee experience (DEX) market have combined to create the categorical leader, Firstup, a new company created with the goal of reinventing employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-thinking and employee-centric companies can reach, connect and engage all workers, everywhere.
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With more than 15 million workers on the Firstup platform, which spans 180 countries, the company is launched with the foundation of pioneers in workforce communication. Firstup’s strength is reinforced by the world’s largest customer community of experience and employee communications professionals from nearly 500 companies, including 40% of the Fortune 100 list. Combining breadth and diversity of this customer community with the only truly advanced, enterprise-grade communication solution that can reach all workers, Firstup is uniquely positioned to deliver strong innovation and growth.
“Our new company takes authentic employee engagement to a whole new level,” said Gary Nakamura , CEO of Firstup. “We are creating software to support all employees – for those working from an office or home, in the workshop or on the front line – as having an integrated and unified workforce is critical to business success and vital to business success. company culture. We believe that when organizations create a digital employee experience that works for everyone, the connection between employees and their companies is finally unblocked. The resulting signals create insights around the workforce never before seen by leadership “.
When companies are unaware of employee sentiment, any undetected lack of engagement and dissatisfaction can lead to a tipping point in the well-being of the workforce. Dubbed “The Great Resignation of 2021,” the flood of workers who left their jobs over the past year prompted us to understand the reasons for this massive change. So Firstup commissioned a study of more than 23,000 workers in the UK, the US and the EU. The independent survey uncovered a palpable call for action for organizations to offer more transparency around goals and initiatives, recognition and value of employee contributions, and meaningful connection with leaders and colleagues.
“For our clients, we have witnessed the ultimate impact of authentic employee connection to leadership and culture. We can offer a solution to nearly half of all workers who have limited interaction with their senior team and to two-thirds they don’t trust that the team’s senior staff see their value, “explained Nicole Alvino, founder and chief strategy officer of Firstup. “This misalignment is a huge problem for companies that depend on management relationships to meet company goals and foster retention. With 63% percent globally and 70% of US workers now indicating preferring to work from home, the need for organizations to connect and interact with their employees, wherever they are, is more urgent than ever. ”
With Firstup, companies can reach all employees efficiently and with the right information at the right time. “Working with hundreds of large companies around the world has shown us the impact that authentic employee connection can have on an organization,” explained Jim Larrison., Founder and Director of Customer Experience at Firstup. “CEOs can use videos to share business updates, line leaders can use campaigns to ensure compliance with safety policies, and employees can nurture community through user-generated content right from their device Most importantly, the ability to effectively reach all of your workers gives you visibility into who you are actually connecting with and who is locked out. With that information, our clients can take steps to reach the workers who need the most support. and invest more in those with the greatest potential. ”