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Spiketrap and Rival Technologies Partnership Accelerates Insights for Market Research Industry

Contextualization analytics platform Spiketrap and Rival Technologies Inc., the world-leading mobile market research platform, have announced a partnership that empowers researchers to effortlessly gain deeper, quantitative insights from qualitative datasets.

Today, the $75 billion market research industry is growing at a 5.3% compound annual growth rate, as noted by the Market Research Services Global Market Report. Machine learning and artificial intelligence (AI) are at the forefront of this growth, as the expansion of the insights industry has created additional demand for research technologies that both streamline processes and enable deeper analysis.

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Through this partnership, Rival Technologies will leverage Spiketrap to accelerate and elevate their research capabilities with AI-powered analysis and measurement of qualitative data. Specifically, Spiketrap’s natural language processing AI will contextualize open-ended survey responses to extrapolate prevalent themes, quantify sentiment, and inform future research initiatives.

“Spiketrap’s AI has been extensively trained to analyze unstructured user-generated content, making it uniquely equipped to accurately contextualize open-ended responses,” stated Andrea Vattani, co-founder and Chief Scientist at Spiketrap. “We are thrilled to partner with Rival Technologies to herald in the future of AI-powered and enriched insights for market researchers across all industries.”

“This partnership introduces AI-powered efficiencies to accelerate trend identification and uncover more robust sentiment analysis in ways that are not possible with traditional methodologies,” stated Niamh Cunningham, founding partner and Head of Channel & Strategic Partnerships at Rival Technologies “It streamlines data analysis while improving depth of insight, creating a truly unparalleled research solution.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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