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Opy USA Announces Strategic Partnership with Experian

‘Buy now, Pay smarter.’ company, Opy USA, Inc., (Opy), and its parent company Openpay Pty Ltd, announced a strategic partnership with Experian to bring Opy’s Buy Now, Pay Smarter (BNPS) differentiated offering to the US market as well as other regions. Opy’s unique flat fee, no interest product will use numerous world-class Experian solutions to manage risk, guide users to make better financial decisions, and extend low-cost and more affordable and transparent loans to a greater number of consumers.

“Launching such a game-changing, transparent and affordable solution, one that’s as much as one-third the cost of existing loans, would not have been possible without the stack of outstanding solutions Experian offers,” said Brian Shniderman, Opy’s US CEO and Global Chief Strategy Officer. “The ability to work with one partner who offers so many of the pieces we needed to launch this solution was critical in our decision to partner with Experian. Opy’s BNPS solution will be offered through large ecosystem partners including global payments processors as well as merchant aggregators with tens of millions of consumers.”

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Building on its existing relationship with Experian, the latest strategic partnership strengthens Opy’s commitment to Americanize the Opy brand and platform, one of its key pillars in measuring success through strategic partnerships. In addition, the partnership between Opy and Experian validates Opy’s commitment to accelerate its growth by providing consumers with a broader set of verticals where Opy’s solutions will provide financial ease for meaningful life purchases.

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“For 13 years, as a Vice President at Experian, I witnessed first hand the value of Experian’s Consumer, Commercial, and Affinity solutions,” explains Michele Raneri, Opy’s SVP, Head of Data and Consumer Product. “Opy’s ability to leverage Experian’s countless tools to enable our operation will help drive business as well as continue to scale and grow Opy’s presence within the US market. This is an exciting expansion on our relationship to collectively increase Opy’s continued progress with large scale aggregators.”

“The role Opy will play in the financial services arena is a critical one, and we’re thrilled to provide Experian’s tools to enable their operation in many sectors, including healthcare and retail,” said Craig Boundy, CEO of Experian North America. “We’re excited to deepen our relationship with Opy to create new business opportunities and significant success for both companies in the near future. We look forward to this evolving relationship.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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