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Groove Expands Revenue Intelligence Capabilities With Auto Contact Capture

New Feature Provides a Complete Picture of the Buying Committee by Automatically Identifying and Adding New Business Contacts to Salesforce

Groove, the leading sales engagement platform for enterprises using Salesforce®, announced the launch of Auto Contact Capture, a new feature that enables users to automatically add new contacts that are cc’d on emails or added to meetings as contacts in Salesforce, providing revenue teams with a more complete picture of the buying committee.

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Through Groove’s new Auto Contact Capture feature, businesses can quickly understand who is involved in each and every sales opportunity, as well as the level of engagement with each contact. This ensures that every contact involved in the buying process receives a consistent, timely, and relevant experience from their first engagement. End users of the Groove platform can also rely on automated data capture to Salesforce, saving them hours of manual data entry.

“Now more than ever, businesses need to be able to get a complete picture of their sales pipeline in order to maximize revenue,” said Chris Rothstein, co-founder and CEO of Groove. “By consolidating revenue intelligence and advanced activity capture into one unified sales engagement platform, Groove empowers businesses to close more deals and intelligently refine their sales processes.”

Over the last year, Groove has expanded its revenue intelligence capabilities with new activity sync, reporting, and analytics offerings. Earlier this year, Groove introduced real-time opportunity and pipeline management and enhanced ROI reporting. Through this expanded capability set, Groove enables revenue leaders to make real-time, data-driven business decisions based on real campaign results at both the individual and team level.

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