Microsoft’s Viva Sales and the Future of AI-driven Customer Relationship and Experience Management
Microsoft launched its most powerful sales technology solution for the new-age tech-savvy sales people. It’s called Viva Sales, a unique platform that ties in the most fascinating components in modern day Marketing, Sales and Customer Support. Embedded with world class AI capabilities, Microsoft’s Viva Sales delivers a binding seller experience to users.
What is Viva Sales?
What is the most important activity for a sales person?
What is the most grueling activity in sales?
Manual data entry.
Now, the journey between data entry and closing deals is a treacherous one.
More than one-third (34%) of the sales people spend their time in entering customer and sales related data into their CRMs. The use of automation and data management tools have eased this activity a bit by allowing quicker workflows, Viva Sales goes miles further in ensuring sales people never have to spend a second on data entry and evaluation. By using Ai, Viva Sales is able to bring together all the relevant data and insights at one place from any customer relationship management technology (CRM), Microsoft 365 and Teams.
According to Microsoft, Viva Sales is the most advanced form of AI-driven sales technology solution. It states, “Viva Sales is a seller experience application that lets sellers use Office 365 and Teams to automatically capture data into any CRM system, eliminating manual data entry and giving more time to focus on selling.” Thanks to its AI capabilities, Viva Sales can integrate with any existing CRM in your martech stack, thus supercharging your CRM in simplest of ways.
Future of CRMs: Sales team will own the outcome of Experiences and Customer Relationship Management
Viva Sales is not a replacement to CRMs
According to Microsoft, “As a smart CRM companion, Viva Sales makes sellers’ lives easier while enriching their CRM. Think about all the customer and deal insights that are already in Outlook, Teams and Office applications like Word, Excel and PowerPoint, but never make it into the CRM system. These insights are hard to capture because the seller is tasked with entering data manually.”
How would Sales teams benefit from Viva Sales?
Ai in sales can do both– replace a part of the mundane activities that impact sales performance, and assist sales teams with powerful analytics and predictive intelligence (forecasts). For instance, sales teams that used AI in their operations managed to accelerate their response time and reduced the annual customer churn.
Sales teams operating on Viva can cut the worrisome part of data entry by simply allowing sync with Microsoft 365. All the apps and systems that link to Microsoft 365 will collect the data from different places and shed it on Viva Sales to remove the pain of access and tracking.
Secondly, Viva Sales will make you a king of listening in sales! How? Its powerful Conversation Intelligence in Teams would ensure readily-accessible smart insights about different actions pertaining to a sales activity, for instance, quality of calls, talk-to-listen ration etc.
Thirdly, its AI-based recommendations would help any sales team optimize the process for better sales conversions, and replace boredom and confusion with an emotional connect to sales conversations. In every possible aspect, Microsoft Viva Sales is a must-have sales technology tool for an organization that places maximum importance on sales effectiveness, real-time data analytics, and AI as a game-changer.
Watch Viva in sales action—