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Axle AI and Cloudian Introduce AI-powered Integrated Media Management Solution

Joint offering brings together highly scalable, industry-standard object storage and the power of AI to accelerate media management across on-premises and cloud environments

AI-powered media search is a booming industry. Media companies use AI and deep learning capabilities to track and analyze online conversations to improve customer experience management outcomes. However, data security and governance outwit most AI customers in the marketing industry, resulting in inflated budgets and poor results. To solve this problem, Cloudian and Axle AI have jointly announced a new AI-powered integrated media management solution for a hybrid environment. The pair would combine their expertise in media search performance with hybrid data lake solutions. This would result in improved data sovereignty, reduced IT costs, and simplified media workflows. Users can store digital content on-prem or in the cloud, maintaining single-point management and unified media search.

Axle AI + Cloudian: The Powerhouse of AI-powered Media Search Industry

Complementing Axle AI’s capabilities, Cloudian’s hybrid data lake solution offers limitless on-premises media capacity that can be situated anywhere, plus cloud integration that facilitates policy-driven data management across both cloud and on-prem platforms. Cloudian’s full S3 API compatibility simplifies the process of migrating workflows between cloud and on-prem environments. This allows users to leverage existing S3 API-based media, tools, and applications while refining their infrastructure strategy to reduce costs.

Currently, as the leading developer of radically simple media search software, Axle AI has empowered its over 1,000 customer sites to solve the key problem of finding and repurposing their video content. On the other hand, Cloudian is the leader in data management software for the hybrid cloud.

How AI Boosts Media Search Campaigns?

Michael Tso, CEO of Cloudian explains how his company plans to improve data management within its existing S3-compatible platform. Michael said, “Our customers need S3 API-compatible solutions that address data sovereignty and security while also helping to control the costs of managing media growth. Our hybrid data lake allows media assets to be located anywhere while remaining fully interoperable with existing S3-compatible tools. By collaborating with Axle AI, we now make those assets instantly searchable, both on-prem and in the cloud, with the power of AI.”

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With AI-powered tools, users can manage their digital inventories with improved search results across on-prem and cloud-based storage platforms. Cloudian developed this solution for simple and immediate access within the Axle AI framework regardless of where content is stored. Moreover, the integrated AI-powered hybrid solution allows users to balance their use of on-prem and cloud-based computing and storage platforms at a fraction of the cost. The resulting distribution of media creates a challenge when users seek to manage media across the storage landscape and quickly locate specific assets. The joint solution from Axle AI and Cloudian addresses this challenge head-on by combining Cloudian’s cloud-like, on-premises data lake with Axle AI’s AI-driven searchability of media assets and unified view irrespective of location.

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Sam Bogoch, CEO of Axle AI said, “The power of AI is transforming the way media professionals interact with their content. By integrating our AI-driven metadata tagging and search capabilities with Cloudian’s robust data lake, we are simplifying access and management of media files to a degree that was previously unimaginable.”

Using AI for Security and Ease-of-use

AI and programmatic search can improve content performance across different operations. It can open new avenues for businesses that use chatbots and conversational marketing tactics to improve the overall CX, customer service, and loyalty campaigns. With content, powered by AI and programmatic search, face recognition, voice analytics, and predictive intelligence, users can truly optimize their content management with Cloudian’s data lake.

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Here’s why using AI for media search makes sense.

  • Integrated AI capabilities: Axle AI’s MAM software generates searchable metadata based on advanced AI techniques including speech transcription, face recognition, and object/logo identification.
  • Workflow tools: Integrated review and approval workflows in the Axle AI browser front-end and a panel for Adobe’s Premiere Pro application, enable seamless post-production workflows.
  • Scalability: Designed to accommodate any size of operation, Axle AI’s solution scales seamlessly alongside Cloudian’s data lake, which boasts the capability to start small and expand limitlessly.
  • Security: With military-grade security, Cloudian ensures the protection of media assets from unauthorized access and ransomware threats.
  • Ease of Use: An intuitive interface across both Axle AI and Cloudian systems significantly reduces the learning curve, allowing all levels of staff to quickly adapt and enhance productivity.
  • Full Cloud Compatibility: Cloudian’s data lake supports full S3 API compatibility and hybrid cloud data management, enabling effortless data and workload transitions between cloud and on-prem frameworks.

With military-grade security, limitless scalability, and seamless cloud integration, Cloudian’s AI-ready data lake lets users optimize data access, meet data sovereignty requirements, and cut costs by consolidating information to a single, cloud-like storage platform. Cloudian’s geo-distributed architecture manages and protects object and file data at the edge, core, and in the cloud, for both conventional and modern applications.

[To share your insights with us as part of editorial or sponsored content, please write to sghosh@martechseries.com]

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