A new SDK enables creators to embed contextually matched video content and advertising in their Apps
In what is believed to be the first solution of its kind, video intelligence [vi] has launched a new SDK that brings sophisticated contextual video matching to mobile apps.
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Whereas contextual video solutions already exist for desktop and AMP sites, to date publishers have been unable to automatically integrate third-party (or owned) video in their Apps contextually.
Mobile app publishers who integrate vi’s new SDK can immediately begin placing relevant video content – on both iOS and Android. The content, sourced from a large library of premium suppliers, is automatically contextually matched with the environment it appears in – so an article on football will receive a relevant football video, for example.
The player itself appears native, with customisable behaviour, appearance, and positioning options.
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As with the desktop solution, the video is then monetizable through ad placements. The environment is attractive for brands, as the video content is already in-line with user interest. Developers can control the quantity and placement point of the ads to perfectly align it with their users’ expectations.
Regarding the release, Kai Henniges said: “We’re dedicated to finding contextual video solutions across digital touch-points. So I’m very happy that, hot on the heels of our CTV product, we’re able to come to the aide of App publishers too. Regardless of where you publish, context makes a massive difference to how viewers perceive video messages.”
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