Adobe Experience Cloud to Power Rite Aid’s Seamless, Personalized Customer Health and Wellness Experience Rite Aid Corporation has entered into a strategic partnership with Adobe to deliver seamless, personalized and ...
Latest Digital Advertising Report from Merkle Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads The rise of Instagram Stories was among ...
When I was asked to give my top predictions on the future of advertising in 2019, I hesitated. Everyone writes about trends this time of year—and I was sceptical. But ...
The strategy of pay per click (PPC) advertising has always been centered between creating relevant content and effective bid management. Since the 90s, “Content is King” has been adopted as ...
It has been exciting, and fascinating, to watch as the advertising industry evolves in the face widespread innovation. The biggest, and probably the most hotly debated, change in recent years ...
Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do well to drown out some ...
In Partnership With IPG Reprise Digital, Omnicom Media Group, IBM, GroupM, and Publicis Media AdLedger, the non-profit research and development consortium building and implementing blockchain standards for digital advertising, today ...
The other night, I tucked my nine-year-old son Caleb into bed and closed the door. I walked by his room shortly thereafter expecting him to be out cold. Instead, I ...
Since the beginning of time (or the turn of the 19th century, to be exact), the advertising industry has been at war with it’s reputation. Executives have fought off countless ...
