LiveRamp Boosts Co-op’s Capabilities in First-party Marketing and Retail Media Management
The partnership will unlock first-party data collaboration for brands to target audiences at scaleand measure success across the customer journey …
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Advertising
Intentwise Launches Amazon Data Unification and Ad Optimization Platform in Japan
Intentwise, an analytics-driven platform for brands and agencies to optimize their Amazon channel, announced the launch of its suite of solutions in…
IAS Launches New Made for Advertising AI-Driven Site Detection and Avoidance Technology
Latest innovation leverages AI to uncover low-quality sites at scale and minimize wasted ad spend
Integral Ad Science, a leading global media…
MGID Partners With Pixalate to Address Ad Fraud and Monitor Traffic Quality
MGID, the global advertising platform, announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy and…
Marin Software Announces HubSpot Integration
Connect the entire customer journey by uniting your search and social ads with HubSpot data
Marin Software has unveiled an innovative…
Basis Technologies Integrates Snapchat Ad Management and Reporting
Marketers Can Use Basis Platform to Power Snapchat Ad Measurement Centrally with All Major Ad Channels; Campaign Intelligence on Basis Encompasses…
Wunderman Thompson Launches AI Creative Testing Solution
AI-powered micro-expression analysis will improve performance of advertising and brand assets
Global creative and technology network, Wunderman…
DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First…
The ad industry’s leading verification provider launches turnkey MFA measurement and protection, and advances guidance on how to identify and…
InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable…
Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares
InMobi, a leading provider…
EDGEX Soft Launch Marks a Milestone in Transforming Digital Advertising Through Innovative…
Innovative media platform, EDGEX, celebrated a significant milestone on August 1st with the commencement of its eagerly anticipated soft launch. The…