How to Make Your Chatbot Successful in the eCommerce Market
I would like to start with the fact that the retail market today is developing by leaps and bounds, but traders by the way also do not standstill. On the contrary, they gradually seize the initiative by introducing Artificial Intelligence into their products. Note, when many things were simply impossible, but thanks to the arrival chatbots much have changed. Chatbots are one of the most effective tools in building relationships between customers. More and more retailers choose eCommerce chatbots as a primary method of communication with the visitors of their online stores. The main benefits of using Chatbot technology are reducing costs on the workforce and saving time.
According to Statista, the chatbot market had a market size of 190.8 million U.S. dollars in 2016 and is forecast to grow to 1.25 billion U.S. dollars in 2025. For you, as an eCommerce chatbot provider is highly essential to make constant improvements and add new features to your software for winning more customers. Follow the tips below and find how you can reach success on the market and increase your Sales by several times.
Connect Your Customers
Modern companies receive their customers from different directions. They write posts on social media, communicate on the telephone, and send emails. The main problem between an online service provider and an eCommerce enterprise is different expectations. To solve this problem a lot of eCommerce companies use chatbots.
The main feature of the chatbot is the reduction of chats, emails, live chats, as well as incoming calls. Creating a chatbot you will solve 2 problems at once, namely, you will be able to answer most frequently asked questions in a moment, and will also give the opportunity to answer them depending on the location where they are.
They no longer have any need to send an email request and call you to ask some stupid or overly simple question, for example:
- “What time do you close tomorrow?”
- “Where to get a referral link?”
- “Do I need a debit card to register?”
As well as many other requests. Creating chatbots will also buy time to solve more important issues because the simplest ones will be solved and will not take time from your staff.
To Increase Sales, Encourage Actions With Coupons
Based on these arguments, the number of people using coupons will reach 145 million by 2021. From this, we can conclude that the use of digital coupons is one of the best ways to attract a customer who has already made a purchase once, as well as to leave the name of your brand in their memory.
You haven’t made a decision on the use of coupons? I present several arguments that will dispel your doubts:
- Almost 100% of consumers are looking for benefits while shopping
- About 30% are considering getting coupons on their smartphone
- About a third of people redeem coupons in less than 24 hours
Referring to these facts, you should not have any doubts on this score and you one hundred percent should make them in your Chatbot Sales strategy.
The most productive ways to attract customers are:
- Offer coupons in a specific sequence to return customers, gain loyalty, and raise interest around your brand that will contribute to the influx of new customers.
- Involvement loyalty cards BotBlocks.
Make Better Customer Relation
About 90 percent of messages left by users remain unanswered, it means that people spend a huge amount of time. Chatbots succeed in this issue.
It is no secret that chatbots are just a conversational assistant who fulfill the various requirements of customers and create the illusion of communication with a real person. In fact, chatbots with Artificial Intelligence are very good at this. This is due to the fact that based on the collected data chatbots recognize the template, which gives them the opportunity to talk to each client personally.
Chatbots work on the principle of any store. Therefore, if the buyer was already in the store, the store has kept its history. That is, the next visit to the store, he can get some kind of offer on the type: “You may also like it”
The most obvious example is the chatbot of all the well-known eBay ShopBot service that provides an incredible amount of sales, being a great shopping assistant.
Pay Attention to ROI
What is the difference between creating bots and apps? The main and perhaps the key point of the difference is that in the application the user has entirely restrictions by clicking on the button, specifically: zoom in and out or fill in the form fields. Chatbot, in turn, eliminates these restrictions and with it the user can request anything he wants, the options are endless.
You should start with a simple one. Think and answer the question: “What particular thing should your chatbot do best?”Based on this build a bot using a cautious approach to the minimum viable product, namely MVP. Based on the people using your bot, you will make a conclusion about what requests are most common, and only then decide how you want to continue creating a chatbot.
Care About Trust and Security
Enterprises take security as seriously as possible, namely the security of transactions and content the bots have with users. It is worth considering which channels meet the expected security requirements, such as SOC 2, HIPAA, etc.
Keep in mind that it is very important for you to build a relationship based on trust with your customers to prepare them to use your bot.
Next, you should decide how to do it? I advise you to do this with .BOT domain. Why? Because when some users see .BOT domain, they psychologically expect that they will interact with the bot.
In fact, the domain has been launched relatively recently, by the company Amazon and importantly was reserved exclusively for chatbots. You may ask: “How does Amazon’s .Bot help to earn trust from users?” It’s quite simple, this bot earns trust because bots go through the verification process during registration. Besides all that.BOT offers SEO promotion and some branding benefits to increase the probability of detection and enhance the identification of bots.