Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Why Facial Recognition Providers Must Take Consumer Privacy Seriously

Consumer privacy has made big headlines in the recent years with the Facebook Cambridge Analytica Scandal, Europe’s GDPR and high-profile breaches by companies like Equifax. It’s clear that the data of millions of consumers is at risk every day, and that companies that wish to handle their data must do so with the highest degree of protection around both security and privacy of that data, especially for companies that build and sell AI-enabled facial recognition solutions.

As CEO of an AI-enabled software company specializing in facial recognition solutions, I’ve made data security and privacy among my top priorities. Our pro-privacy stance goes beyond mere privacy by design engineering methodology. We regularly provide our customers with education and best practices, and we have even reached out to US lawmakers, lobbying for sensible pro-privacy regulations governing the technology we sell.

Read More: Facial Detection Technology: Why No Activation Is Complete Without It

What all AI companies should understand is that clear, sensible and ethical regulation is a good thing. Trouble arises when regulations don’t take emerging technologies like face recognition and AI into account. Case in point, Europe’s GDPR does not account for AI. For example, Machine Learning leverages data to train computer systems to make decisions in real time. This data cannot be explained or accessed after the fact.

Our goal, as an industry, should be regulations that protect privacy without grinding innovation to a halt — legislation like Washington House Bill 1493 that allows for greater consumer privacy without limiting innovation. In the absence of regulation, AI companies should do their best to self-regulate, with the goal of avoiding privacy scandals.

What Happens When Privacy Is Not Taken Seriously

The reason we’ve taken privacy so seriously is that history has proven, time and time again, how crippling privacy scandals can be. As one example, Evernote, once one of the most beloved Silicon Valley startups of 2010, faced a brutal backlash in 2015 when the company allowed employees to snoop through customer data to improve service. MoviePass likewise provoked a scandal when they were discovered to be tracking where users drive after leaving movies. And the Cambridge Analytica scandal resulted in Facebook CEO Mark Zuckerberg testifying before Congress. These are just a few of the major scandals that have resulted from companies skirting their duty to protect consumer privacy.

Read More: A Short Side View of Customer 360

Related Posts
1 of 622

The Importance of User Trust

While all AI companies need to take public privacy concerns seriously, it’s necessary to remember that the public’s notion of privacy is in constant flux. Therefore, privacy doesn’t have to be offered at the expense of innovation. Consumers are typically willing to trade some of their privacy for the convenience and benefits of emerging technologies. Case in point, Google likely knows more about me at this point than many of my closest friends. However, the sheer convenience Google offers has led me, and countless other consumers, to feel at ease using Google’s offerings.

Part of this is because Google allows users to opt into services, such as location tracking, that some may find intrusive. Another part is that Google has established trust with its users in that it hasn’t demonstrated a misuse of private data. As long as the benefit of the user experience exceeds the perceived risks (and actual breaches) of user data, the user trust will remain intact. There is much at stake in handling user data and therefore a great amount of focus on not breaking that trust.

Allowing Consumers to Opt-In

I’ve found that emerging technologies are most voraciously adopted when consumers are given the option to opt-in to the use of those technologies. A noteworthy example is the Apple iPhone X, which broke sales records after launching with a facial recognition system designed to protect user data. Everyone purchasing a new iPhone was aware of this new feature. And thus, by purchasing the phone, they were opting into the technology. The public has also offered their stamp of approval to Delta’s use of facial recognition to remove friction during the boarding process. We’ll continue to see consumer adoption of facial recognition in our daily lives very soon in areas like retail, as well.

Read More: Leveraging the Real ‘A’ in AI to Gain a Business Advantage

As we move further into the 21st century, facial recognition and other AI technologies will continue to grow in prevalence. As long as those companies that provide biometric technologies do their part to take consumer privacy seriously, I believe consumers will continue to offer their stamp of approval.

(This article was first published on our website in Jan 2019)

  1. Qxsheh says

    v***** 150mg pill – sildenafil 150mg oral sildenafil 150mg pills

  2. Mtnish says

    buy prednisolone 20mg online cheap – order gabapentin 800mg online cheap is cialis generic

  3. Jagylt says

    clavulanate without prescription – order augmentin 625mg pill cheap tadalafil for sale

  4. Ngwhrd says

    bactrim buy online – buy sildenafil online cheap order generic sildenafil 150mg

  5. Nqvdtk says

    order cephalexin for sale – order generic cleocin order erythromycin 500mg generic

  6. Dgdzzf says

    order generic fildena – sildenafil 100mg without prescription ivermectin 12 mg oral

  7. Dcvjts says

    purchase budesonide – disulfiram 500mg uk order antabuse 500mg generic

  8. Ocwnsy says

    order ceftin pills – buy cialis 5mg pills cialis buy online

  9. Esguxm says

    acillin for sale – acillin generic cialis 20mg for sale

  10. Yljjro says

    order amoxil 250mg generic – buy vardenafil 20mg without prescription vardenafil 20mg oral

  11. Mvnbks says

    stromectol lotion – ivermectin 3 mg tablets buy vardenafil 10mg pills

  12. Dyhivl says

    buy doxycycline 100mg for sale – doxycycline 200mg ca cheap tadalafil 20mg

  13. Pfplxk says

    cheap cialis pills – provigil 200mg cheap provigil usa

  14. Jdfpxc says

    prednisone 5mg for sale – ed pills online isotretinoin for sale

  15. Jwcujv says

    amoxil 500mg cost – zithromax 500mg generic purchase v***** for sale

  16. Cfetbe says

    order prednisolone 5mg online cheap – sildenafil 100mg england cheap v***** generic

  17. Nhyvyu says

    order lasix 40mg – purchase furosemide pill purchase ivermectin

  18. Thwhbq says

    order hydroxychloroquine online – cheap baricitinib 2mg buy baricitinib 4mg generic

  19. Ozvyqh says

    generic glucophage 500mg – buy amlodipine sale norvasc 10mg ca

  20. Kwwygk says

    buy lisinopril 2.5mg sale – tenormin pills atenolol 50mg over the counter

  21. Aixnlh says

    vardenafil 10mg ca – methylprednisolone 16 mg without a doctor prescription order clomiphene 100mg online cheap

  22. Lncyjh says

    albuterol generic – order ventolin inhalator for sale priligy 60mg without prescription

  23. Joyogz says

    synthroid 150mcg uk – clarinex usa order plaquenil 400mg generic

  24. Zcsmpm says

    order tadalafil 5mg online cheap – brand cialis cheap sildenafil

  25. Rppevb says

    deltasone 20mg uk – xenical 120mg canada amoxicillin 1000mg ca

  26. Hczket says

    diltiazem cost – diltiazem pill neurontin without prescription

  27. Xqpwlv says

    oral furosemide – zyloprim 100mg without prescription order doxycycline

  28. Dyyqmt says

    cenforce 50mg pills – stromectol cheap order domperidone 10mg sale

  29. Coofql says

    sildenafil generic – buy generic cialis order generic cialis

  30. Vxnute says

    modafinil 200mg over the counter – buy prednisone 5mg without prescription generic rhinocort

  31. Owdkxf says

    cost accutane – tetracycline 500mg oral purchase tetracycline online cheap

  32. Gzjiro says

    cyclobenzaprine 15mg generic – order inderal sale buy inderal 10mg pill

  33. Doamwc says

    clopidogrel 150mg uk – purchase methotrexate reglan for sale

  34. Hndzro says

    buy cozaar 25mg for sale – buy generic esomeprazole purchase promethazine

  35. Ygtuxj says

    levofloxacin 250mg usa – v***** 100 mg order generic cialis 20mg

  36. Nudmeg says

    buy generic tadalafil 10mg – generic mobic 7.5mg flomax usa

  37. Hsicjk says

    ondansetron 8mg uk – buy valacyclovir for sale purchase valacyclovir generic

  38. Kvysvp says

    buy propecia pill – finasteride pills cipro tablet

  39. Qudfpj says

    flagyl sale – purchase cephalexin pill cephalexin 125mg uk

  40. Badcdl says

    purchase sildenafil pills – trazodone for sale order generic v***** 50mg

  41. Djrdkx says

    ed pills that work – buy erection pills sildenafil 200mg bestellen

  42. Tfweta says

    buy deltasone for sale – accutane without prescription prednisolone 20mg pills

  43. Dazzyj says

    gabapentin 100mg without prescription – purchase doxycycline sale ivermectin canada

  44. Vdroki says

    plaquenil 400mg price – order cialis 5mg without prescription purchase cenforce online

Comments are closed, but trackbacks and pingbacks are open.