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6 Innovative Startups That Use AI to Address Critical Business Concerns

Artificial Intelligence (AI) is no longer confined to the domain of science fiction, as it already has a wide range of real-world applications. According to a Gartner study, 37% of organizations have already started using AI in one form or another over the last four years. Also, it is expected that 80% of emerging tech will take advantage of AI technology.

In 2019, businesses and organizations spent around $35.8 billion on AI systems. What’s interesting with AI is that the best applications are not obvious, but rather baked into impactful applications that drastically change how we do things, from customer service, to e-commerce, to business processes, and beyond.

AI enhances productivity and simplifies tasks that would otherwise be very labor- and knowledge-intensive. It allows companies to innovatively address challenges that hinder profitability and growth. Featured below are some of the best examples of companies that employ AI in innovating their respective fields.


Not many are familiar with the term web accessibility, but it is an important topic in the web development industry. Consider that lack of accessibility can be grounds for a lawsuit.

In the United States, for example, the Section 508 Amendment to the Rehabilitation Act of 1973 and Title III of the American with Disabilities Act (ADA) impose penalties to government agencies and businesses that fail to comply with web accessibility requirements.

This is where accessiBe comes in. This SaaS company’s automated web accessibility solution enables website owners to comply with legal requirements in a hassle-free manner. It automates accessibility fixes without the need for any programming knowhow.

Thousands of sites are already using accessiBe to become compliant with web accessibility regulations across the globe. Some of the company’s well-known clients are BMW, Lexus, Trend Micro, Hilton, AVON, Intex, SmallBizTrends, Sitepoint, and Dunham Sports.


Providing a convenient AI-backed solution for call center operators, Observe.AI integrates a number of relevant technologies to deliver ease-of-use in the customer service sector. These technologies include natural language processing (NLP), machine learning, and automated error checking.

ObserveAI provides the tools needed to track and educate call agents to make sure that their endeavors result in sales. It continuously and automatically analyzes call data to adapt to the changing situations of a contact center business. It automates quality assurance tasks and generates actionable insights that bring out a more positive customer experience.

Oberve.AI is backed by Nexus Venture Partners, Scale Venture Partners, Y Combinator, and Emergent Ventures. It is already being used by Microsoft, Talkdesk, Tripadvisor, and ERCBPO.


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Before you think of it as some run-of-the-mill internet company responsible for many unwanted survey pop-ups, it’s worth mentioning that SurveyAuto lists the Bill and Melinda Gates Foundation as its main investor. This startup aims to gather precise survey results with the help of geolocation, hyperspectral imagery, street maps, and artificial intelligence. It claims to democratize the process of data collection.

SurveyAuto was founded by a Pakistani entrepreneur with the goal of using crowdsourcing and machine learning to undertake efficient and accurate surveys. Through AI, the platform decides on important aspects of survey taking, such as designating who reports the data, where and when to collect it, and how often the data is reported. This scheme makes it possible to reduce the cost of surveys and minimize errors.


AI can also help promote sustainable infrastructure as demonstrated by Spacemaker. This startup assists companies, organizations, and governments in reducing their environmental impact by providing ideas on the best possible ways to optimize the value of their real estate. Spacemaker explores several site proposals to spot options that suit specific needs.

Spacemaker’s AI technology is all about finding smart ways to make the most out of a building site. With detailed analyses and statistics, it provides useful insights on maximizing real estate value. It can also serve as a collaborative platform for engineers, architects, real estate developers, and municipal governments.

Spacemaker does not only focus on eco-friendly designs, but also takes into account the zoning requirements of a particular location, market trends, as well as quality preferences. On a bigger scale, the solution can help build well-planned cities through three simple steps: plan generation, solution analysis, and plan refining/reiteration.

Demand Jump

A digital marketing startup that takes advantage of AI, Demand Jump offers a program that optimizes budgets for digital marketing campaigns. It helps businesses identify the beneficial and unwanted/unhelpful elements of a proposed digital marketing strategy. Using these insights, companies can focus on the positive components of a campaign and eliminate unnecessary ones.

Demand Jump offers products that address consumer insights, channel optimization, marketing attribution, marketing intelligence, and cross-channel analytics. These solutions help marketers get the information they require to target the right customers and remove the uncertainties of digital marketing. Additionally, they help marketers in accessing consumer behavior data that might be otherwise difficult to acquire.


Globality specializes in procuring business-to-business services and improving the request-for-proposal process. This startup employs artificial intelligence to find businesses that match the specific needs of an organization or another business. Globality promises efficiency with its AI-backed system, which is said to be capable of reducing the sourcing process time from several months to just a few hours.

Globality takes advantage of deep learning, AI and NLP to analyze various relevant data points to bring together the best supply and demand matches. This startup seeks to establish a level playing field for all companies regardless of their location and size. It allows businesses to win contracts based on their merits and track record in serving clients.

In Conclusion

Artificial intelligence dramatically improves business processes and real-world applications. The startups listed above are just a few of the many new companies that use AI to dramatically improve the different aspects of doing business, thus proving that the applications of AI extend beyond tech and can provide real impact in the business setting.

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