AiThority Interview Series With Tyler Koblasa, CEO at CloudApp
CloudApp helps teams engage with prospects, start conversations and quickly answer questions through personalized visuals. It also allows users to better emphasize their ideas and create eye-catching content through video messaging.
Know My Business
What is your role as the CEO of CloudApp, including the team and technology you handle?
A CEO should be like a north star that guides the rest of the team. When looking at the big picture, I define our company’s goals by creating measurable, qualitative objectives and help our team hit high-level goals. In terms of revenue, a CEO has to drive agreed upon growth rates in order to meet annual goals. This can often play into projections for the next year or two, and what the funding requirements would be.
Additionally, I also manage the upper-level strategy on the team side. This involves reviewing key hires, considering additional investments and overviewing developmental and managerial projects. I believe that one of the most important parts of managing a company is knowing how to stay true to your brand’s messaging format as it continues to evolve, which includes knowing where the company is going and how it helps evolve the human race. In CloudApp’s case, we strive to bring back personalization into digital communication.
How does CloudApp help businesses build customer relations?
On the sales side, CloudApp helps teams engage with prospects, start conversations and quickly answer questions through personalized visuals. It also allows users to better emphasize their ideas and create eye-catching content through video messaging.
Marketers, on the other hand, benefit from creating captivating graphics that can help improve click rates and engagement in their email campaigns. These visual communication tools all improve upon an organization’s CRM, as people no longer have to attempt to explain a complex idea or struggle to get a potential client’s attention. Instead, they can instantly connect and understand what it is that the other person is conveying through video.
How can marketing teams better deliver on their UI/UX targets?
Marketing teams should first start by interviewing their target customers to gain insight into what interface would work best for them. Some questions to ask include: where do you go to get your information? What are you looking to receive in a user experience?
From there, the product development team can know what to deliver for their audience.
What are the current trends in the UI/UX industry? How do they relate to customer experience, especially for mobile commerce?
We’re starting to see two major trends surfacing, which is hovering around Chatbots and Conversational Marketing. These technologies have been gaining a lot of traction recently because customers have found that this new method of support is a lot easier to access and digest. They allow users a new way to interact with technology, and since AI and predictive analytics are woven in, this can also translate to reinforcing brand personality.
For example, interacting with a chatbot can feel as if a user is directly communicating with a sales or marketing representative, when it may be the case that the entire dialogue was completely automated. Instead of being put on hold and dealing with the social anxiety that a phone conversation can cause, online customer support solutions appear a lot more convenient in comparison.
Could you elaborate further on how screen recording technology could disrupt audience segment-based communications?
From a sales and support perspective, it’s much easier to show someone a real-life demonstration of your thoughts instead of trying to describe it in a long-winded email or phone conversation. This can especially come into play during a sales call with a remote client, since screen recording allows you to share your thoughts digitally, making it less likely for your thoughts or ideas to be misconstrued.
Incorporating graphs, charts and visuals greatly aid the sales process, and it’s critical that both parties have access to this information and are able to view it easily–no matter where they work. In the end, this could ultimately result in closing more deals without the client having to physically be in the office.
For marketing teams, screen recording technology is a convenient way to create quick, customized content. It’s been shown that personalization has the highest engagement rate for those in Sales, Marketing, and Customer Support – and it’s easy to understand why.
People enjoy relationship building, whether that be with friends or even establishing a connection with a business. You can then drive an expected outcome through personalized content, as this establishes a greater user-to-brand connection. Focus on showing rather than telling by incorporating presentations, video demos, and embedded webcam content into your customer support strategy.
What are your thoughts on AI/ML and the scope of IoT in completely revolutionizing digital reinventions for omnichannel businesses?
For omnichannel businesses, the goal is to be where your customer is. That way, you’re not only supporting your customer base but are also able to sell to them. In terms of artificial intelligence and machine learning, these technologies are allowing brands to add personality when connecting with a potential client or customer. It’s pretty incredible that chatbots are able to engage with someone no matter where they live, as long as they have an internet connection.
My question is, why can’t you be chatting with your prospective customer, whether that’s typing or speaking, directly through the ad itself?
Do we need an actual screen, or will we ever get to see brand interaction through a hologram?
We have Alexa and Siri starting to explore AI in these advertising spaces, but I think we’re going to start seeing a major transformation for businesses as AI continues to evolve and get incorporated in IoT and brand messaging. The future of marketing has a lot of potentials, and I’m excited to see where it’s going.
Thank you, Tyler! That was fun and hope to see you back on AiThority soon.
CloudApp is a visual communication platform that brings human connection back to digital workflows through instant video messaging, screen recording, screenshot annotation, and GIF creation. It serves over three million users and thousands of businesses by allowing them to capture, share, and accelerate their business communication while helping professionals harness the power of visual imagery to express ideas faster.