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Feathr, A Nordic Interiors Start-Up, Uses Artificial Intelligence To Power A Wallpaper Recommendation Service

Feathr, the world’s largest online marketplace for artisan wallpaper, has launched its new Style Guru service. Style Guru is the first service to deliver quick, intelligent customized wallpaper recommendations based on artificial intelligence (AI) algorithms and machine learning (ML) concepts.

Whether you’re looking for a new look or a coordinating color, Feathr’s skilled staff understands how difficult it can be to find the perfect wallpaper. Feathr has over 1,300 artisan wallpapers to choose from, and Style Guru is a new approach for clients to find their perfect match.

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Users are directed through a short series of psychographically tested questions that define their design preferences using a pleasant interface. Before consumers receive their individualized recommendations, proprietary AI algorithms cross-reference the answers against a growing dataset of over twenty thousand data points.

Style Guru is also eager to learn from every interaction with a user. Every interaction with the recommended wallpapers is anonymous, and Style Guru is set up to use machine learning to improve future recommendations. Customers can swipe right or left on each proposed design and purchase directly from the Style Guru service, similar to how they would on dating apps.

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About Feathr

A start-up in the field of interior design in the Nordics The Home of Artisan Wallpaper is Feathr. With a growing library of 1,300 ready-to-use artworks, Feathr provides a marketplace for artists to monetize their artworks as wallpapers, murals, and fabrics. Feathr has been a continual innovation in the interiors sector since its founding in 2015, pioneering digital printing, just-in-time production, artificial intelligence services, and metaverse experiences. Feathr wallpapers and fabrics are distributed globally, and in France, the United Kingdom, and the Netherlands, they are produced on demand.


  • To make discovering and purchasing unique artist wallpapers simple and inspiring for everyone.” 
  • “We believe Style Guru will instantly assist our consumers to discover the appropriate wallpaper,” Feathr Founder Tom Puukko remarked.
  • By being the first in a related industry to implement cutting-edge artificial intelligence and machine learning, it can improve their consumers’ experience and make the purchasing process easier for them.”

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