Firefly Launches Tesla-top Ads, Elevating Taxi-top Advertising to Reach Premium Brands
Launching with campaigns from David Yurman and Swarovski, the move reimagines the future of taxi-top advertising while supporting an eco-conscious framework
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet operator Drive Sally, the campaigns elevate taxi-top advertising to entice premium brands into the category, while supporting zero-emission transportation. Firefly’s first Tesla-top campaigns will feature luxury brands Swarovski and David Yurman.
“Taxi-top advertising is an institution, and Firefly has made it our mission to usher in the future of the taxi-top, from block-by-block targeting, to creative optimization and full-funnel measurement,” explained Firefly’s CEO and cofounder Kaan Gunay. “With our Tesla-top ads, we’re reimagining what taxi-top advertising can be, bringing all-new brands into the category and reaching audiences in a novel way.”
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Firefly’s award-winning digital media platform, which launched atop Tesla Model 3 taxis in New York City, offers the highest resolution and most programmability of any digital out-of-home (DOOH) display on the market. The inaugural Tesla-top campaigns, featuring Swarovski (facilitated by Talon) and David Yurman, draw on Firefly’s dynamic content triggers like vehicle location, area demographics, traffic patterns, time-of-day, and real-time weather conditions.
Drive Sally’s recently-debuted Tesla taxi currently stands as the only electric vehicle registered for use as a taxi in New York City. With the prominence of taxi-top advertising, this launch marks a broader move toward a more environmentally-conscious industry.
Firefly is the street-level digital media network that connects audiences with dynamic media on taxis and rideshare vehicles. The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. Firefly provides an additional revenue stream to maximize drive time and empowers brands to efficiently engage consumers across our nation’s busiest cities, including San Francisco, Los Angeles, New York City, Chicago, and Miami.
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