Report Highlights Advertisers’ Digital Marketing Efforts During Super Bowl LIV Today, Merkle, a leading technology-enabled, data-driven performance marketing agency, released its seventh annual Digital Bowl Report, evaluating Super Bowl advertisers’ 2020 digital marketing efforts. This year, TurboTax and Avocados From Mexico took first and second place, respectively. Merkle’s annual Digital ... Read More »
Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, ... Read More »
Leading Technology Platform for Curating and Licensing User-Generated Content for Commercial Advertising Officially Launches Its Content Contributor Network As advertisers increasingly rely on user-generated content (UGC) and stock imagery to fulfill campaign requirements with smaller budgets and quick turnaround times, both amateur and professional content creators are seeing heightened demand ... Read More »
Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business MarketCast announced the appointment of Steve Buck as its Senior Vice President of Theatrical. An experienced movie research and analytics leader, Buck will drive the commercial sales and new business efforts for MarketCast’s Theatrical products and ... Read More »
As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the world. It’s not only about the tech industry that’s evolving, but also customer-centric sectors, like retail. Gone are the days when retailers and managers only ... Read More »
Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine’s entire high-quality lifestyle publisher inventory Mediavine, a Comscore top 25 digital media property this month started utilizing Verity, a new product designed to provide contextual data and content classification to help publishers serve keyword and ... Read More »
Brings Extensive Enterprise Experience in High-End Data Analytics and Machine Learning Altimetrik Corp., a leading business transformation accelerator, announced the appointment of Abhijit Sahay as Chief Technology Officer (CTO), Data, reporting to Altimetrik’s Chief Operating Officer Raj Sundaresan. “Data is the lifeblood of business in the 21st century, and Abhijit ... Read More »
New TripAdvisor Media Manager helps small and midsize businesses reach massive global audience TripAdvisor, the world’s largest travel platform, launched TripAdvisor Media Manager a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to ... Read More »
A key question for any (every!) brand, is how well do you know your audience and how can you get to know it better? In this respect, the advertising and the insights industries go hand in hand and this year’s ESOMAR Global Data and Insights Summit brought to the stage ... Read More »
